ANZ B2B Marketing Lead: Strategy & Growth

OpenAI; Sydney; On-site; AUD 170,000 - 230,000; Full time

Job summary

OpenAI is seeking an ANZ B2B Marketing Lead to own the marketing strategy and execution for Australia and New Zealand. You will drive enterprise and mid‑market opportunities, align with local GTM goals, and scale programs with regional and global teams.

You will partner with Sales, Partnerships, Product Marketing, and Communications to translate global plans into locally effective campaigns, content, and pipeline.

Qualifications

• 10+ years leading B2B/enterprise marketing in ANZ or similar markets.
• Proven ability to drive measurable pipeline and adoption.
• Proven ABM programs for strategic enterprise accounts.
• Experience translating global campaigns into local messaging and activation.

Responsibilities

• Own ANZ B2B marketing strategy and investments across Australia and New Zealand.
• Plan and run integrated programs (ABM, events, partner co-marketing, stories).
• Activate global/regional campaigns for ANZ with local adaptation.
• Create local content and sales enablement assets.

Skills

B2B marketing leadership

Enterprise marketing

ABM programs

Content marketing

Cross-functional collaboration

Strategic planning

English fluency

Analytics & measurement

Tools

Salesforce

Marketo

Job description

OpenAI is seeking an ANZ B2B Marketing Lead to own the marketing strategy and execution for Australia and New Zealand. You will drive enterprise and mid‑market opportunities, align with local GTM goals, and scale programs with regional and global teams.

You will partner with Sales, Partnerships, Product Marketing, and Communications to translate global plans into locally effective campaigns, content, and pipeline.