B2B Marketing Lead — Partners & Events

PassportCard; North Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

PassportCard in Sydney is seeking an experienced Marketing Manager to lead B2B and alliance marketing. You will develop and execute campaigns with brokers, travel agents and partners, manage events and oversee content across channels to drive brand awareness and policy sales.

The role requires hands-on marketing leadership, strong copywriting, analytics and project management. You’ll work closely with sales and product teams, using Braze for automation and CMS updates to keep campaigns fresh and

Qualifications

• Tertiary qualifications in Marketing would be highly regarded.
• Experience with B2B marketing and financial services preferred.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and events end-to-end.
• Experience with marketing automation tools (Braze) and CMS platforms.

Responsibilities

• Plan and execute the annual B2B marketing plan.
• Campaign management with brokers, travel agents and partners.
• Lead events and event collateral for B2B conferences.
• Implement marketing automation programs and regular email comms.
• Monitor campaigns and report on key metrics.

Skills

Hands-on marketing leadership

Intermediary channels

Campaign development

Copywriting and communications

Project management

Analytics and measurement

Education

Marketing degree or equivalent

Tools

Braze

CMS platforms

Job description

PassportCard in Sydney is seeking an experienced Marketing Manager to lead B2B and alliance marketing. You will develop and execute campaigns with brokers, travel agents and partners, manage events and oversee content across channels to drive brand awareness and policy sales.

The role requires hands-on marketing leadership, strong copywriting, analytics and project management. You’ll work closely with sales and product teams, using Braze for automation and CMS updates to keep campaigns fresh and