Marketing Manager (B2B)

PassportCard; North Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

PassportCard in Sydney is seeking an experienced Marketing Manager to lead B2B and alliance marketing. You will develop and execute campaigns with brokers, travel agents and partners, manage events and oversee content across channels to drive brand awareness and policy sales.

The role requires hands-on marketing leadership, strong copywriting, analytics and project management. You’ll work closely with sales and product teams, using Braze for automation and CMS updates to keep campaigns fresh and

Qualifications

• Tertiary qualifications in Marketing would be highly regarded.
• Experience with B2B marketing and financial services preferred.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and events end-to-end.
• Experience with marketing automation tools (Braze) and CMS platforms.

Responsibilities

• Plan and execute the annual B2B marketing plan.
• Campaign management with brokers, travel agents and partners.
• Lead events and event collateral for B2B conferences.
• Implement marketing automation programs and regular email comms.
• Monitor campaigns and report on key metrics.

Skills

Hands-on marketing leadership

Intermediary channels

Campaign development

Copywriting and communications

Project management

Analytics and measurement

Education

Marketing degree or equivalent

Tools

Braze

CMS platforms

Job description

We are looking for an experienced and high performing Marketing Manager to join our team at PassportCard, an innovative, dynamic company with a culture that puts customers and employees at the centre. There is no better time to join an award-winning Travel Insurance provider offering a unique value proposition unseen in the Australian market. This role will be responsible for marketing PassportCard products to our insurance brokers, travel agents & partners.

Key Responsibilities

B2B Marketing

Manage and execute the annual B2B marketing plan

Project manage and implement PassportCard campaigns to brokers, travel agents and partners to increase brand awareness, and drive policy sales

Collaborating with brokers, travel agents & partners to build and execute joint marketing campaigns that create awareness amongst end customers and deliver business results

Support travel agent programs and incentive initiatives to drive engagement, conversion and sales outcomes

Lead the development marketing materials for Partners

Create and manage the B2B content calendar

Events

Responsible for developing and executing event marketing strategies for various B2B events and developing all related collateral for events and conferences

Support Luxury Escapes Live events, assisting with merchandise, stand design and build, sales material and attending events where necessary

Marketing Automation & Email Comms

Implementation of marketing automation program using Braze and creation of regular email communications to brokers, travel agents and partners and their customers where relevant

Monitoring of all activity, reporting on key metrics to demonstrate the success of campaigns (e.g. email open and click-through rates)

About you

Your experience & skills

'All hands-on deck' attitude - we are a small team with ambitious plans

Solid understanding of intermediary channels and how to use marketing within them to reach end customers, preferably within Financial Services or other regulated industry

Proven track record of developing integrated marketing campaigns to drive profitable sales growth and strong analytical skills, including experience monitoring the effectiveness of marketing campaigns

Experience overseeing end-to-end event management, including planning, logistics, suppliers, budgets, stakeholder coordination and delivery.

Excellent communication skills (written and verbal) coupled with strong organisational capabilities and attention to detail

Excellent copywriting, proofing and grammar skills

The ability to prioritise and manage multiple projects simultaneously

Experience of using outbound email marketing/marketing automation platforms

Ability to liaise and build relationships at all levels, particularly with senior stakeholders and agencies

Be creative and pragmatic - you will be able to provide recommendations to amend the current marketing plan where necessary to achieve sales goals and assist in development of future plans

Customer focused and commercially aware

Experience of creative development would be advantageous

Experience of using a CMS platform to make website updates would be advantageous

Your Qualifications

Tertiary qualifications in Marketing would be highly regarded

About PassportCard

Who we are

PassportCard is the world’s first & only travel insurance solution with instant pay outs for the most common claims. That’s what makes Passport Card different. PassportCard Australia offers a rare opportunity for our employees to be part of an established organisation with strong international foundations, that is creating something unique and innovative in the Australian travel insurance market.

This translates into a flexible, dynamic and fun work environment where highly motivated, creative and driven people come together to make a difference, shape the organisation and make an impact. Starting from the very top, we foster a culture of leadership, empowering staff and making a positive difference in people’s lives through our presence. We are there when customers need us most. We truly operate like a family in a dynamic, empowering, trusted, creative and fun environment. We genuinely believe in our unique products and what we do and are so proud to be game changers and path blazers, eradicating the current limitations and revolutionising the Australian travel insurance sector. Our employee centric approach means we understand that when the needs of our employees are met, they ensure that the needs of our customers and partners are met. We know each and every one of our team members is a valued individual with unique gifts and talents from whom our organisation can learn and grow. Where else can you get this?

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .