B2B Marketing Manager: Events, Partnerships & Growth

people2people; Australia; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive remuneration

Free on-site parking

Employee discounts on Samsung products

Discounts with 400+ retail partners

Quarterly connection events

Job summary

Samsung Electronics Australia is seeking a Senior B2B Marketing Manager to drive strategic campaigns, lead generation and multi-channel programmes. The role focuses on telecommunications and enterprise sectors, launching products, events and partnerships to expand brand reach and business impact.

You will collaborate with Sales and cross-functional teams, optimise campaign performance and leverage Salesforce Marketing Cloud to deliver measurable results.

Qualifications

• Experience in B2B marketing with telecommunications industry experience highly regarded.
• Demonstrated experience planning and executing successful events, activations and customer engagement initiatives.
• Experience working with channel partners and managing co-op marketing programs.
• Proven success delivering integrated marketing campaigns that generate measurable results.
• Strong stakeholder management and relationship-building skills across cross-functional teams.
• Experience analysing campaign performance and turning insights into actionable recommendations.
• Excellent organisational and project management skills, with the ability to manage competing priorities.
• Experience with Salesforce Marketing Cloud is preferred, including automation, audience segmentation and campaign reporting.

Responsibilities

• Develop and execute B2B marketing campaigns that drive awareness, engagement and lead generation.
• Support product launches, events, partnerships and integrated marketing initiatives across multiple channels.
• Plan and deliver customer, partner and industry events that strengthen brand awareness, engagement and business outcomes.
• Collaborate with channel partners and support co-op marketing initiatives to maximise reach and campaign effectiveness.
• Create industry-focused marketing programs that connect Samsung solutions with customer and business needs, particularly within the telecommunications and enterprise sectors.
• Partner closely with Sales and key stakeholders to support commercial objectives and customer engagement.
• Manage campaign performance, reporting and insights to optimise marketing effectiveness and ROI.

Skills

B2B marketing

Telecommunications

Event planning

Channel partnerships

Campaign analysis

Stakeholder management

Salesforce Marketing Cloud

Project management

Tools

Salesforce Marketing Cloud

Job description

Samsung Electronics Australia is seeking a Senior B2B Marketing Manager to drive strategic campaigns, lead generation and multi-channel programmes. The role focuses on telecommunications and enterprise sectors, launching products, events and partnerships to expand brand reach and business impact.

You will collaborate with Sales and cross-functional teams, optimise campaign performance and leverage Salesforce Marketing Cloud to deliver measurable results.