B2B Events Marketing Lead

National Media Pty Limited; Gold Coast City; On-site; AUD 65,000 - 95,000; Full time

Job summary

National Media is seeking a Marketing Executive to support its Design Portfolio, Australia's premier trade events for the Architecture & Design industry. You will drive day-to-day campaign delivery across eDMs, SMS, social content and on-site activations, ensuring campaigns are visually compelling and on-brand.

You will coordinate content across brands, manage multiple campaigns to tight deadlines, and collaborate with exhibitors, sponsors and partners.

Qualifications

• 3 years' marketing experience, B2B or events exposure preferred.
• Strong execution capability across email, digital and campaign delivery.
• Ability to manage multiple campaigns and deadlines with high attention to detail.

Responsibilities

• Build, schedule and deploy eDMs across the Design portfolio.
• Manage SMS scheduling and deployment in line with campaign plans.
• Support list segmentation, hygiene and send accuracy.
• Plan, create, schedule and publish content across all brands.
• Proactively manage community engagement (comments, DMs, replies).
• Adapt marketing assets using approved templates, including social media, email, and other promotional materials.
• Work within brand guidelines to ensure consistency across portfolios.
• Lead on exhibitor, sponsor and partner marketing activity.
• Execute contracted sponsorship and partner deliverables.
• Manage speaker and special guest promotions.

Skills

Marketing strategy

Campaign delivery

B2B/events experience

Content creation

Tools

Email marketing platforms

Social media management tools

Job description

National Media is seeking a Marketing Executive to support its Design Portfolio, Australia's premier trade events for the Architecture & Design industry. You will drive day-to-day campaign delivery across eDMs, SMS, social content and on-site activations, ensuring campaigns are visually compelling and on-brand.

You will coordinate content across brands, manage multiple campaigns to tight deadlines, and collaborate with exhibitors, sponsors and partners.