B2B Marketing & Content Campaigns Specialist

Macpeople; Sydney; Hybrid; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Flexible working arrangements (up to 2

days at home)

Collaborative team culture

Exposure to multiple brands and new 1:

Job summary

Macpeople in Sydney is seeking a creative marketing professional who loves writing engaging B2B content and can manage end-to-end campaigns. The role focuses on translating complex financial products into clear, compelling content for business audiences and supporting growth across Australia and New Zealand.

Working with the Head of Marketing & Communications, you’ll shape messaging, run email campaigns, and collaborate with internal teams and agencies to deliver multi-brand initiatives and lead

Qualifications

• Proven experience writing engaging marketing content and copy.
• Strong B2B marketing experience, including campaign planning and execution.
• At least one year of professional marketing experience in Australia.
• Ability to simplify complex information for business audiences.
• Experience creating content across websites, EDMs, blogs, social media and other channels.
• Understanding of lead generation and commercially focused marketing.
• Strong organisational skills and the ability to manage multiple priorities.
• Proactive with the ability to drive projects independently.

Responsibilities

• Write engaging, original content across websites, blogs, articles, EDMs, newsletters, social media and marketing collateral.
• Translate complex financial products and technical information into clear, compelling content for business audiences.
• Develop creative content ideas, messaging and a consistent pipeline of content to build brand awareness, engagement and enquiries.
• Maintain a consistent brand voice across multiple brands, products and channels.
• Independently plan, manage and execute B2B marketing campaigns from concept through to delivery, across Australia and New Zealand.
• Develop and deliver targeted marketing and lead generation initiatives to support digital products and business development.
• Create and manage email marketing campaigns, including segmentation, automation, performance tracking and optimisation.
• Collaborate with internal stakeholders and external agencies for events, sponsorships and sales-enablement materials.

Skills

Copywriting

B2B marketing

Editing

Content strategy

Lead generation

Email marketing

Project management

Tools

HubSpot

Job description

Macpeople in Sydney is seeking a creative marketing professional who loves writing engaging B2B content and can manage end-to-end campaigns. The role focuses on translating complex financial products into clear, compelling content for business audiences and supporting growth across Australia and New Zealand.

Working with the Head of Marketing & Communications, you’ll shape messaging, run email campaigns, and collaborate with internal teams and agencies to deliver multi-brand initiatives and lead