B2B Growth Marketing Lead: Content & Campaigns

AppCurate Pty Ltd.; Sydney; Hybrid; AUD 95,000 - 120,000; Full time

Job summary

AppCurate Pty Ltd. in Sydney is seeking a Marketing Specialist to own the Commercialisation Library, the newsletter and the campaigns that bring founders to us. You will plan and publish the content programme, own the monthly newsletter end to end to drive pipeline, and run paid and organic acquisition.

You will ensure brand consistency across the site, decks and email. The role requires three or more years in B2B marketing, emphasis on writing, and comfort with analytics, SEO tooling and a CMS.

Qualifications

• Three or more years in B2B marketing, ideally in professional services, SaaS or venture.
• You can write. Not brief a writer – write.
• Comfortable in analytics, SEO tooling and a CMS.

Responsibilities

• Plan and publish the content programme: guides, case studies, and the free tools people bookmark.
• Own the monthly newsletter end to end, from what goes in it to what it does for pipeline.
• Run paid and organic acquisition, and report honestly on what worked.
• Keep the brand consistent across the site, decks and email.

Skills

B2B marketing

Content writing

Analytics

SEO tooling

CMS

Tools

SEO tools

CMS platforms

Job description

AppCurate Pty Ltd. in Sydney is seeking a Marketing Specialist to own the Commercialisation Library, the newsletter and the campaigns that bring founders to us. You will plan and publish the content programme, own the monthly newsletter end to end to drive pipeline, and run paid and organic acquisition.

You will ensure brand consistency across the site, decks and email. The role requires three or more years in B2B marketing, emphasis on writing, and comfort with analytics, SEO tooling and a CMS.