B2B Event Marketing Manager: Drive Pipeline & Growth

Onside; Melbourne; On-site; AUD 90,000 - 110,000; Full time

Job summary

Onside is seeking an experienced event marketer to own our event marketing program, including field days, industry events, regional campaigns and partner activity. You will decide where we invest, plan calendars and budgets, and ensure the stand, messaging, merchandise and people are aligned for each event.

You will coordinate with Revenue and Customer Success to ensure clear roles and timely follow-up, and you will measure ROI to improve future campaigns and event strategy.

Qualifications

• Experience running a B2B field marketing program, from trade shows to regional campaigns.
• Track record linking events to pipeline and reporting ROI.
• Experience managing an events budget and negotiating with vendors and venues.
• Experience briefing sales and customer teams for campaigns and events.

Responsibilities

• Own Onside's event marketing across field days, industry events, regional campaigns and partner activity.
• Decide where to invest and plan the calendar and budget for events.
• Brief Revenue and Customer Success teams for each event or campaign and ensure follow-up.

Skills

B2B field marketing

ROI reporting

budgets & vendors

briefing sales & customer teams

Job description

Onside is seeking an experienced event marketer to own our event marketing program, including field days, industry events, regional campaigns and partner activity. You will decide where we invest, plan calendars and budgets, and ensure the stand, messaging, merchandise and people are aligned for each event.

You will coordinate with Revenue and Customer Success to ensure clear roles and timely follow-up, and you will measure ROI to improve future campaigns and event strategy.