B2B Field Marketing Lead: Events & Pipeline Growth

Onside Technology; Melbourne; On-site; AUD 70,000 - 100,000; Full time

Job summary

Onside is seeking a field marketing lead to own our event presence, regional campaigns and partner activity. You’ll decide where we invest, set the calendar and budget, and ensure stand design, merchandise and messaging are right for every show.

You’ll brief Revenue and Customer Success behind each event, track ROI, and use learnings to plan the next campaign. Four days a week in Melbourne office, with growth and collaboration at the core.

Qualifications

• Experience running B2B field marketing campaigns and events.
• Proven ability to link events to pipeline and report ROI.
• Experience negotiating with vendors and venues.
• Experience briefing sales and customer success teams.

Responsibilities

• Own Onside's field marketing at events, trade shows, and regional campaigns.
• Plan calendar and budget, decide where to invest, and ensure messaging.
• Brief Revenue and Customer Success teams and coordinate follow-up.
• Measure activity results and use insights to plan next campaigns.

Skills

Field marketing leadership

ROI/metrics reporting

Budget management

Sales and CS briefing

Job description

Onside is seeking a field marketing lead to own our event presence, regional campaigns and partner activity. You’ll decide where we invest, set the calendar and budget, and ensure stand design, merchandise and messaging are right for every show.

You’ll brief Revenue and Customer Success behind each event, track ROI, and use learnings to plan the next campaign. Four days a week in Melbourne office, with growth and collaboration at the core.