Hybrid Field Marketing Pro: Events & Pipeline Growth

MYBOS; Sydney; Hybrid; AUD 70,000 - 110,000; Full time

Job summary

MYBOS, based in Sydney Olympic Park, is seeking a field marketing specialist to own events and field channels both in person and online. You’ll work with sales, product and design to generate qualified leads and drive pipeline across Australia and New Zealand.

You’ll manage quarterly MQL/SAL targets, coordinate roadshows and webinars, and optimize campaigns with AI tools. Willingness to travel interstate and to New Zealand is expected.

Qualifications

• 1–3 years in B2B marketing, ideally field, events or SaaS.
• Hands-on event planning, from concept to follow-up.
• Experience using AI tools (ChatGPT/Claude) in work.
• Understanding of paid ads and GA4 to brief agencies & read results.
• Comfortable with numbers and driving campaign performance.
• Willing to travel interstate and to New Zealand for events.

Responsibilities

• Own quarterly targets for MQLs and SAL from events and field channels.
• Report monthly on MQLs, SAL and pipeline; flag what works.
• Plan and run events calendar: roadshows, conferences, webinars and partner activities.
• Handle event logistics: venues, invites, registrations, booth materials.
• Coordinate co-marketing with partners and associations.
• Run email and LinkedIn campaigns to fill events and support sales.
• Build nurture lists and workflows in HubSpot; brief digital team on ads and pages.

Skills

B2B marketing

Event management

AI tools usage

Paid ads & GA4

Data and analytics

Time management

Tools

HubSpot

GA4

LinkedIn

Zoom/Contrast

A/B testing

Job description

MYBOS, based in Sydney Olympic Park, is seeking a field marketing specialist to own events and field channels both in person and online. You’ll work with sales, product and design to generate qualified leads and drive pipeline across Australia and New Zealand.

You’ll manage quarterly MQL/SAL targets, coordinate roadshows and webinars, and optimize campaigns with AI tools. Willingness to travel interstate and to New Zealand is expected.