Demand Generation Manager

Martian Logic (MyRecruitment+); North Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Martian Logic is seeking a senior marketing leader to own demand generation strategy and execution for our growing B2B SaaS platform. You will drive MQLs and SQLs, manage a team delivering multi-channel campaigns, and partner closely with sales to ensure pipeline handoffs and revenue alignment.

You will oversee events, website optimization, paid social, EDMs, and ABM, with strong emphasis on CRM hygiene, attribution, and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or equivalent.
• Proven experience leading demand generation in B2B SaaS.
• Strong multi-channel campaign strategy including events, paid social, email and ABM.
• Proficiency with marketing automation platforms (HubSpot/Marketo).
• Experience with CRM hygiene, segmentation and pipeline alignment.
• Excellent copywriting and content strategy skills.

Responsibilities

• Own and optimise demand generation targets across MQLs and SQLs.
• Lead and mentor a marketing execution team.
• Evaluate and prioritise acquisition channels to maximise ROI.
• Partner with Sales to ensure CRM hygiene and coordinated campaigns.
• Improve website conversion funnels and digital journey touchpoints.
• Track and report lead generation KPIs, CAC, and campaign performance.

Skills

Demand generation leadership

B2B SaaS experience

Multi-channel campaigns

HubSpot/Marketo

CRM management

Copywriting

Analytics

Team leadership

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

Marketo

CRM systems

Google Analytics

Job description

Martian Logic is an Australian HR SaaS platform, we sell into aged care, NDIS, and non-government schools. In these sectors relationships, peer trust and community reputation move deals far more than advertising ever will.

We're growing, with a marketing motion built around ten sponsored industry events a year, a growing webinar program, and a lean paid media budget. You will own pipeline across all channels, treat our event calendar, online presence, socials and partner ecosystem as your primary channels, and use the paid media budget as an accelerant to grow our audience, engagement and pipeline.

About the Role

You will own demand generation strategy and execution for a growing B2B SaaS company. You will drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) to meet company growth targets, manage a team delivering multi-channel campaigns, and partner closely with the sales team to ensure seamless pipeline handoffs and revenue alignment.

Your Responsibilities

• Own and optimise lead and pipeline generation targets across MQLs and SQLs
• Lead and mentor a marketing execution team, including a Field Marketing Manager and Senior Technical Support/Creative specialist
• Evaluate and prioritise acquisition channels (events, website optimisation, paid social, EDMs, ABM) to maximise ROI
• Partner with the Sales Manager and revenue team to ensure CRM hygiene, quality segmentation, and coordinated campaigns
• Optimise website conversion funnels and digital journey touchpoints to improve visitor-to-demo conversion rates
• Track, analyse and report on lead generation KPIs, channel CAC, and campaign performance

What We're Looking For

• Proven experience leading demand generation and team members in B2B SaaS
• Demonstrated success generating discovery calls and booked software demonstrations
• Proficiency with marketing automation platforms (HubSpot/Marketo)
• Experience across multi-channel campaigns: events, paid social, EDMs, and ABM
• Strong copywriting and content strategy skills
• Full-funnel reporting and multi-touch attribution analysis capability
• Proven ability to collaborate with sales leadership on CRM management and pipeline tracking
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
• HubSpot Inbound or Marketing Automation certification
• Google Analytics or Digital Marketing certification

Why this role

You'll have a genuinely rare mandate: a real pipeline number to own, an events and partner ecosystem already in motion to work with, and the seniority to shape the demand strategy rather than execute someone else's plan. You'll partner closely with a Field Marketing Manager who owns event and webinar execution while you own the strategy, targeting and follow-through that turns their programs into pipeline.