Demand Generation Manager

Martian Logic; Sydney; On-site; AUD 150,000 - 210,000; Full time

Job summary

Martian Logic is seeking a Demand Generation leader to own and drive multi-channel campaigns for a growing B2B SaaS platform. You will manage a team, optimise MQL/SQL generation, and align closely with sales to ensure smooth pipeline handoffs and revenue growth.

The role focuses on owning events, webinars, paid media, and ABM programs, leveraging a lean paid media budget to accelerate audience engagement and pipeline. A Bachelor’s degree is required.

Qualifications

• Experience leading demand generation and teams in B2B SaaS.
• Track record of generating MQLs/SQLs and pipeline.
• Proficiency with marketing automation platforms and multi-channel campaigns.
• Collaboration with sales for CRM hygiene and pipeline
• Bachelor’s degree in Marketing, Business, Communications, or equivalent.

Responsibilities

• Own and optimise lead and pipeline generation targets across MQLs/SQLs.
• Lead and mentor a marketing execution team across channels.
• Evaluate acquisition channels (events, website, paid media, EDMs, ABM) for ROI.
• Partner with Sales to ensure CRM hygiene and coordinated campaigns.
• Improve website conversion funnels and digital journey touchpoints.
• Track and report lead generation KPIs and campaign performance.

Skills

Demand generation leadership

B2B SaaS marketing

Multi-channel campaigns

HubSpot/Marketo

Copywriting & content

CRM & pipeline reporting

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Marketo

Job description

• Shape demand strategy in B2B SaaS
• High-impact growth role with autonomy
• Career pathway to Head of Marketing

Martian Logic is an Australian HR SaaS platform, we sell into aged care, NDIS, and non-government schools. In these sectors relationships, peer trust and community reputation move deals far more than advertising ever will. We're growing, with a marketing motion built around ten sponsored industry events a year, a growing webinar program, and a lean paid media budget. You will own pipeline across all channels, treat our event calendar, online presence, socials and partner ecosystem as your primary channels, and use the paid media budget as an accelerant to grow our audience, engagement and pipeline.

About The Role

You will own demand generation strategy and execution for a growing B2B SaaS company. You will drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) to meet company growth targets, manage a team delivering multi-channel campaigns, and partner closely with the sales team to ensure seamless pipeline handoffs and revenue alignment.

Your Responsibilities

• Own and optimise lead and pipeline generation targets across MQLs and SQLs
• Lead and mentor a marketing execution team, including a Field Marketing Manager and Senior Technical Support/Creative specialist
• Evaluate and prioritise acquisition channels (events, website optimisation, paid social, EDMs, ABM) to maximise ROI
• Partner with the Sales Manager and revenue team to ensure CRM hygiene, quality segmentation, and coordinated campaigns
• Optimise website conversion funnels and digital journey touchpoints to improve visitor-to-demo conversion rates
• Track, analyse and report on lead generation KPIs, channel CAC, and campaign performance

What We're Looking For

• Proven experience leading demand generation and team members in B2B SaaS
• Demonstrated success generating discovery calls and booked software demonstrations
• Proficiency with marketing automation platforms (HubSpot/Marketo)
• Experience across multi-channel campaigns: events, paid social, EDMs, and ABM
• Strong copywriting and content strategy skills
• Full-funnel reporting and multi-touch attribution analysis capability
• Proven ability to collaborate with sales leadership on CRM management and pipeline tracking
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience

Desirable

• HubSpot Inbound or Marketing Automation certification
• Google Analytics or Digital Marketing certification

Why this role

You'll have a genuinely rare mandate: a real pipeline number to own, an events and partner ecosystem already in motion to work with, and the seniority to shape the demand strategy rather than execute someone else's plan. You'll partner closely with a Field Marketing Manager who owns event and webinar execution while you own the strategy, targeting and follow-through that turns their programs into pipeline.