VP Marketing - Global Brand & Growth, SaaS AgTech

Onside; Melbourne; On-site; AUD 180,000 - 260,000; Full time

Job summary

Onside is seeking a senior B2B marketing leader to scale an upmarket SaaS platform for agriculture. You will own the brand, shape the category, and drive go-to-market strategies across major markets.

You’ll build enterprise marketing programs, influence revenue, and lead a cross-functional team to expand globally from Melbourne and partner markets. You’ll partner with the CEO and Revenue leadership, manage budgets and ABM programs, and steer launches that accelerate adoption of our intelligence

Qualifications

• Senior B2B marketing leadership experience in SaaS or technology.
• Proven track record delivering brand and pipeline that drives revenue.
• Experience marketing to enterprise buyers across multiple markets (US a plus).
• Experience defining or repositioning a market category.

Responsibilities

• Own the Onside brand and ensure it resonates globally, from local market to boardroom.
• Define and advance the category: operational intelligence for agriculture as a standard.
• Lead go-to-market, gathering market insight and shaping entry into new segments.
• Own pipeline creation across brand, product marketing, content, digital, campaigns, ABM, and events.
• Drive launches with product teams and allocate budget, channels, and measurement.

Skills

SaaS marketing leadership

Brand & pipeline integration

Enterprise marketing

Category strategy

Budget ownership

Executive collaboration

Job description

Onside is seeking a senior B2B marketing leader to scale an upmarket SaaS platform for agriculture. You will own the brand, shape the category, and drive go-to-market strategies across major markets.

You’ll build enterprise marketing programs, influence revenue, and lead a cross-functional team to expand globally from Melbourne and partner markets. You’ll partner with the CEO and Revenue leadership, manage budgets and ABM programs, and steer launches that accelerate adoption of our intelligence