B2B Digital Marketing Leader | AI-Driven Growth

Konica Minolta Australia; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Konica Minolta Australia is seeking a Digital Marketing Manager to lead our B2B digital strategy, partnering with the team and agencies to deliver integrated campaigns that strengthen our brand and generate quality opportunities. You will drive website strategy, UX, landing pages, and conversion optimisation, manage budgets, and align with Sales on ABM programs.

The role demands a commercially minded marketer with hands-on experience across paid search, SEO, email and analytics, including

Qualifications

• Proven experience leading digital marketing in a B2B environment.
• Experience with marketing automation and CRM platforms.
• Strong knowledge of analytics tools and digital channels.

Responsibilities

• Set and deliver long-term digital marketing strategy using data-driven insights.
• Lead website strategy, UX and development roadmap including landing pages and A/B testing.
• Improve performance across email, SEM, social media and other channels.
• Manage marketing platforms, analytics, personalisation and campaign management; explore AI-enabled tools.
• Collaborate with sales to align campaigns and develop ABM programs for priority accounts.

Skills

Digital marketing

B2B marketing

Marketing automation

CRM platforms

Account-based marketing

Paid search

Paid social

SEO

Email

Google Analytics

Landing pages

Conversion funnels

AI tools

Education

Marketing/Business degree or equivalent

Tools

Marketing automation platforms

CRM platforms

Job description

Konica Minolta Australia is seeking a Digital Marketing Manager to lead our B2B digital strategy, partnering with the team and agencies to deliver integrated campaigns that strengthen our brand and generate quality opportunities. You will drive website strategy, UX, landing pages, and conversion optimisation, manage budgets, and align with Sales on ABM programs.

The role demands a commercially minded marketer with hands-on experience across paid search, SEO, email and analytics, including