B2B Marketing Lead — AI & CX Solutions

Credible Contact Solutions Pty Ltd; Sydney; Vor Ort; AUD 120.000 - 180.000; Vollzeit

Zusammenfassung

Credible Contact Solutions Pty Ltd in Sydney seeks an in-house marketer to own Kaizn's marketing strategy, positioning and campaigns. You will identify market opportunities, plan pricing and promotional activity, and turn advisory content into assets that drive pipeline.

You'll manage content, collaborate with the founder, and lead multi-channel campaigns across email, LinkedIn and paid media, with hands-on HubSpot and CMS experience.

Qualifikationen

• Tertiary qualification in marketing, communications, business or related field.
• 5+ years in B2B marketing, including at least 2 years running marketing end-to-end as sole or lead marketer.
• Experience marketing complex technology, SaaS or professional services to operational or executive buyers.
• Strong writing and editing skills, with a portfolio of published long-form and social content.
• Hands-on experience with HubSpot and a CMS such as Webflow or WordPress.
• Experience planning and running multi-channel campaigns, including email, LinkedIn and paid media, with measurable pipeline results.
• Experience briefing and managing freelancers, agencies or external partners.
• Comfortable working autonomously with a founder, and turning loose ideas into finished work.

Aufgaben

• Develop and own the annual marketing strategy, plan and budget aligned to revenue targets.
• Define and maintain Kaizn's positioning, messaging and ICPs across core verticals.
• Identify market opportunities by researching market conditions, competitor activity and customer needs.
• Advise the founder on pricing and packaging for Kaizn's services.
• Run the content program: blog, newsletter, reports, LinkedIn and customer stories.
• Brief and manage an external content writer, and edit copy for accuracy and voice.
• Build the founder's presence across channels via LinkedIn and ghostwriting for other platforms.
• Lead search and AI-search visibility (SEO/AEO) with an external partner.
• Plan and run integrated campaigns across email, LinkedIn, paid search and paid social.
• Build lifecycle and nurture email programs in HubSpot.

Kenntnisse

B2B marketing

Content marketing

Copywriting

Campaign planning

Brand messaging

Ausbildung

Marketing/communications/business degree

Tools

HubSpot

Webflow

WordPress

Jobbeschreibung

Credible Contact Solutions Pty Ltd in Sydney seeks an in-house marketer to own Kaizn's marketing strategy, positioning and campaigns. You will identify market opportunities, plan pricing and promotional activity, and turn advisory content into assets that drive pipeline.

You'll manage content, collaborate with the founder, and lead multi-channel campaigns across email, LinkedIn and paid media, with hands-on HubSpot and CMS experience.