Digital Marketing Manager

Konica Minolta, Inc.; Melbourne; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible workplace policies

Paid parental leave

Diversity & inclusion

Job summary

Konica Minolta is seeking a Digital Marketing Manager to lead and grow our B2B digital marketing strategy in Australia. You will work with the team and external partners to own our digital presence and deliver integrated campaigns that generate quality opportunities and contribute to business growth.

The ideal candidate is a creative, commercially minded marketer with experience across multi-channel digital marketing, including team leadership and budget oversight, shaping our online customer

Qualifications

• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience.
• Proven track record leading B2B digital campaigns across multiple channels.
• Experience with marketing automation, CRM platforms, and analytics (e.g., Google Analytics).

Responsibilities

• Set and deliver our short, medium and long-term digital marketing strategy, using data and customer insights to improve the experience across our digital channels.
• Lead the website strategy, user experience and development roadmap, including landing pages, A/B testing, conversion optimisation, tracking and attribution.
• Improve performance across email, marketing automation, search engine marketing, social media, paid digital advertising and other digital channels.
• Manage and improve our digital marketing platforms across automation, analytics, personalisation and campaign management, including exploring AI to improve delivery and engagement.
• Work closely with Sales to align campaigns with business priorities, improve lead quality and handover, and develop account-based marketing for priority accounts.
• Manage digital agency partners from briefing and strategy through to campaign delivery and optimisation.
• Partner with the Data & Insights team to turn customer data into insights and report on marketing ROI, pipeline contribution and cost per acquisition.
• Manage the digital marketing budget and direct investment across channels and agencies to maximise return.

Skills

B2B marketing strategy

Team leadership

Budget management

Digital channels

Data-driven marketing

Education

Bachelor's degree in marketing or business

Tools

Google Analytics

CRM platforms

Marketing automation

Job description

About Us

Konica Minolta is a market-leading provider of trusted technology solutions to help Australian organisations keep pace with the needs of the future workplace through innovation and investment technology solutions thatleveragethe technology of tomorrow, today.Our people make this possible and as an organisation, we offer workplace flexibility, support diversity and promote events and activities to support wellbeing. We strive to create and maintain an inclusive workforce as diverse and capable as our class-leading solutions. We actively encourage women and those from diverse backgrounds to apply for our roles.

About the role

We're looking for a Digital Marketing Manager to lead and grow our B2B digital marketing strategy. Working with the team and agency partners, this role owns our digital presence and delivers integrated campaigns that engage the right audiences, strengthen our brand, generate quality opportunities and contribute directly to business growth.

The ideal candidate is a creative, commercially minded and collaborative marketer with experience leading digital marketing across multiple channels, including team leadership and budget management. The role is key to shaping our online presence and customer experience, ensuring best practice in digital execution, leveraging technology and delivering measurable marketing results

Key responsibilities

• Set and deliver our short, medium and long-term digital marketing strategy, using data and customer insights to improve the experience across our digital channels.


• Lead the website strategy, user experience and development roadmap. This includes landing pages, A/B testing, conversion optimisation, tracking and attribution.


• Improve performance across email, marketing automation, search engine marketing, social media, paid digital advertising and other digital channels.


• Manage and improve our digital marketing platforms across automation, analytics, personalisation and campaign management. Identify practical ways to use new technology, including AI, to make campaign delivery more efficient and improve customer engagement and performance.


• Work closely with Sales to align campaigns with business priorities, improve lead quality and handover, and develop account-based marketing programs for priority accounts and key decision-makers.


• Manage digital agency partners from briefing and strategy through to campaign delivery and optimisation.


• Partner with the Data & Insights team to turn customer data into useful insights and report on marketing ROI, pipeline contribution and cost per acquisition.


• Manage the digital marketing budget and direct investment across channels and agencies to maximise return.

Who are we looking for?

You’re a commercially minded digital marketer who can set the direction, bring people with you and stay close enough to the detail to know what is working. You’ll be comfortable working across strategy, technology and campaign delivery in a B2B sales environment.

• Demonstrated experience leading digital marketing, with a track record of turning strategy into measurable results. A tertiary qualification in marketing, business or a related field, or equivalent practical experience, is preferred.


• Experience delivering digital marketing in a B2B sales environment, including marketing automation and CRM platforms, account-based marketing and close alignment with Sales.


• Hands-on experience across paid search, paid social, SEO and email, together with strong knowledge of Google Analytics and other digital marketing technologies.


• Experience managing digital marketing platforms and website development, including landing pages, user journeys and conversion funnels. You can also assess new technology, including AI-enabled tools, and apply it where it adds practical value.


• Commercial experience managing digital marketing budgets and showing return through lead growth, pipeline contribution and more efficient acquisition.


• Strong relationship-building skills across Sales, creative and data teams, agency partners and global colleagues. Previous people management experience is preferred.


• Clear written and verbal communication, sound judgement and close attention to detail. You can balance longer-term planning with changing campaign priorities and deadlines.

As per Konica Minolta compliance procedures, the successful candidate will be required to undertake background checks.

What can Konica Minolta offer you?

You will enjoy a collaborative team culture where you will be supported and empowered to contribute your ideas and identify opportunities to develop your team and yourself. We are dedicated to the values of diversity and inclusion and have a firm commitment to ethical practices and corporate responsibility.

Konica Minolta is committed to providing a working environment that is inclusive and fair to both women and men. Progressive policies such as our domestic violence policy; paid parental leave and flexible workplace policies enable our people to balance work and life responsibilities.

Equal Opportunities

We are committed to providing equal opportunities and actively encourage applicants from all backgrounds to apply for our roles, regardless of gender, age, sexual orientation, ethnicity, religion or disability.
If you require any adjustments/assistance during the recruitment process, please reach out to [e-mail]

Join our Teamand thrive in anenvironmentbuilt on strongcollaboration,continuouslearningand personalgrowth.Everydayat Konica Minolta is anopportunitytoshareyourideas, influencechangeand engage with colleagues fromdiverse backgrounds andexperiences.