Digital Acquisition Manager

Mediflora; Sydney; Remote; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Salary Packaging

Lifeline Learning Academy

Employee Assistance Programme

Job summary

Genesys is seeking a Digital Marketing Manager to lead ANZ and India digital initiatives. You will own planning, execution, optimization and reporting of campaigns across email, paid search, social, and display.

The role partners with global teams to strengthen our online presence, drive quality opportunities and contribute to business growth. The ideal candidate brings 5–8+ years in B2B digital marketing (SaaS/enterprise), strong analytics (GA4/Tableau), and excellent cross‑functional

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 5–8+ years in B2B digital marketing, preferably SaaS or enterprise tech.
• Strong analytical skills with data analysis tools (GA4, Tableau) and Excel.
• Excellent communication and collaboration skills with cross-functional teams.
• Experience managing external partners, including agencies and vendors.
• Based in Australia (Melbourne, Sydney or Brisbane preferred) and eligible to work in Australia.

Responsibilities

• Develop, execute and optimize multi-channel performance marketing campaigns.
• Analyse campaigns to improve ROI and drive revenue growth.
• Collaborate with product, design, and analytics teams to align campaigns.
• Manage relationships with external partners and agencies.
• Stay updated on industry trends and apply best practices to keep campaigns innovative.

Skills

Performance marketing

Analytics

Communication

Collaboration

Agency management

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

GA4

Tableau

Excel

WordPress / CMS

Ad platforms (Google Ads, Meta, LinkedIn)

SEMrush

Job description

Performance Marketing Manager – Remote

Posted 1 day ago

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Job Description

Summary:

We are seeking a highly motivated Performance Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that drive revenue growth and customer acquisition. This role requires a deep understanding of digital marketing channels, data analysis, and the ability to work collaboratively with cross‑functional teams.

Responsibilities:

• Develop and execute performance marketing strategies across various digital channels, including paid search, social media, display advertising, and email marketing
• Analyze and optimise campaigns to maximise ROI and drive revenue growth
• Collaborate with cross‑functional teams, including product, design, and analytics, to develop and execute marketing campaigns
• Manage relationships with external partners, including agencies and vendors
• Stay up‑to‑date with industry trends and best practices to ensure our marketing strategies are innovative and effective

Qualifications:

• Bachelor’s degree in marketing, business, or a related field
• 5+ years of experience in performance marketing, with a proven track record of driving revenue growth and customer acquisition
• Strong analytical skills and experience with data analysis tools, such as Google Analytics and Excel
• Excellent communication and collaboration skills, with the ability to work effectively with cross‑functional teams
• Experience managing external partners, including agencies and vendors

Konica Minolta is a market‑leading provider of trusted technology solutions to help Australian organisations keep pace with the needs of the future workplace through innovation and investment technology solutions that leverate the technology of tomorrow, today. Our people make this possible and as an organisation, we offer workplace flexibility, support diversity and promote events and activities to support wellbeing. We strive to create and maintain an inclusive workforce as diverse and capable as our class‑leading solutions. We actively encourage women and those from diverse backgrounds to apply for our roles.

About the role

We're looking for a Digital Marketing Manager to lead and grow our B2B digital marketing strategy. Working with the team and agency partners, this role owns our digital presence and delivers integrated campaigns that engage the right audiences, strengthen our brand, generate quality opportunities and contribute directly to business growth.

The ideal candidate is a creative, commercially minded and collaborative marketer with experience leading digital marketing across multiple channels, including team leadership and budget management. The role is key to shaping our online presence and customer experience, ensuring best practice in digital execution, leveraging technology and delivering measurable marketing results.

About Genesys

At Genesys, we help organisations create better customer experiences through AI‑powered experience orchestration. Our platform connects people, systems, data and AI to help organisations deliver more personalised service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organisations in over 100 countries – moving AI from possibility to production in real‑world enterprise environments every day.

Job Requirements

• Digital Marketing Manager for ANZ & India – responsible for the planning, execution, optimisation and reporting of digital marketing programs across the region.
• Must be based in Melbourne, Sydney or Brisbane
• 5–8+ years in B2B digital marketing, preferably in SaaS or enterprise tech
• Strong experience across email marketing, content syndication, paid media, SEO, and marketing automation
• Experience managing digital marketing budgets and delivering measurable ROI
• Strong commercial mindset with ability to link marketing activity to pipeline outcomes
• Excellent communication skills and ability to liaise with senior stakeholders
• Technical expertise in CMS (WordPress), analytics platforms (Tableau, GA4), advertising platforms (Google Ads, Meta, LinkedIn, 6Sense)
• Experience with SEMRush, design tools and 6Sense ABM a bonus

What Success Looks Like

• Campaigns are consistently optimised and deliver against pipeline targets
• Budgets fully utilised with minimal overspend
• Regional programmes are executed with local relevance while aligned to global strategy
• Strong collaboration with agency partners, improving campaign performance and efficient execution across all digital channels
• Clear visibility into performance, with data‑driven decision making

To be eligible to apply for this role, you must be legally permitted to work in Australia.

We are committed to providing equal opportunities and actively encourage applicants from all backgrounds:

• We are an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, colour, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Benefits

• Salary Packaging – allows employees access to tax savings through salary packaging
• Lifeline Learning Academy – access to instructor‑led and online courses via the Australian Institute of Management and e‑learning modules
• Employee Assistance Programme – access to free counselling sessions for employees and their families

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