Autonomous Digital Marketing Lead — Industrial Property

Work Initiatives; Melbourne; On-site; AUD 108,000 - 132,000; Full time

Benefits offered by this job

Mentorship from leadership

Autonomy to lead digital function

City office near transport

Bonus potential

Job summary

Work Initiatives, Melbourne-based in the Industrial property space, seeks a Specialist Digital Marketing Executive to drive the brand’s online presence across website, eDM, social channels, CRM and SEO. You will report to the MD and Senior Development Manager and collaborate with external partners to deliver ROI-focused campaigns.

You will manage day-to-day digital channels, create content, schedule eDMs, analyse performance, and champion AI-driven marketing improvements while visiting

Qualifications

• 4–5 years of marketing experience in a digital-focused role.
• Experience in property or agency environment preferred but not essential.
• Knowledge of eDM automation, lead nurturing, campaign analytics, CRM data & SEO.
• Strong relationship-building skills with internal/external stakeholders.
• Valid driver’s license; site visits will be required.

Responsibilities

• Day-to-day management of digital channels (website, eDM, social, CRM, SEO, Sales Portal) and reporting across projects.
• Create and manage social content calendars, boosted posts and community engagement.
• Create eDMs using brand assets, write copy, schedule and report on performance.
• Regularly analyse project and corporate websites to optimise content and ROI.
• Collaborate with external marketing agency for assets, media scheduling, reporting, and AI implementation.

Skills

Digital marketing

eDM automation

CRM data

SEO

Campaign analytics

Stakeholder relations

Content creation

Job description

Work Initiatives, Melbourne-based in the Industrial property space, seeks a Specialist Digital Marketing Executive to drive the brand’s online presence across website, eDM, social channels, CRM and SEO. You will report to the MD and Senior Development Manager and collaborate with external partners to deliver ROI-focused campaigns.

You will manage day-to-day digital channels, create content, schedule eDMs, analyse performance, and champion AI-driven marketing improvements while visiting