Digital Marketing Executive

Work Initiatives; Melbourne; Presencial; AUD 108.000 - 132.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Mentorship from leadership

Autonomy to lead digital function

City office near transport

Bonus potential

Descripción de la vacante

Work Initiatives, Melbourne-based in the Industrial property space, seeks a Specialist Digital Marketing Executive to drive the brand’s online presence across website, eDM, social channels, CRM and SEO. You will report to the MD and Senior Development Manager and collaborate with external partners to deliver ROI-focused campaigns.

You will manage day-to-day digital channels, create content, schedule eDMs, analyse performance, and champion AI-driven marketing improvements while visiting

Formación

• 4–5 years of marketing experience in a digital-focused role.
• Experience in property or agency environment preferred but not essential.
• Knowledge of eDM automation, lead nurturing, campaign analytics, CRM data & SEO.
• Strong relationship-building skills with internal/external stakeholders.
• Valid driver’s license; site visits will be required.

Responsabilidades

• Day-to-day management of digital channels (website, eDM, social, CRM, SEO, Sales Portal) and reporting across projects.
• Create and manage social content calendars, boosted posts and community engagement.
• Create eDMs using brand assets, write copy, schedule and report on performance.
• Regularly analyse project and corporate websites to optimise content and ROI.
• Collaborate with external marketing agency for assets, media scheduling, reporting, and AI implementation.

Conocimientos

Digital marketing

eDM automation

CRM data

SEO

Campaign analytics

Stakeholder relations

Content creation

Descripción del empleo

scouted. is excited to exclusively partner with this Industry Leader, a name immediately recognisable in the property industry for its work in Melbourne's Industrial Property space. With recent and sustained growth, they are seeking to expand their marketing team with the addition of a Specialist Digital Marketing Executive.

This role will report directly to the Managing Director and Senior Development Manager, and will be heavily supported by the broader business and external marketing partners. Your Responsibilities: Day-to-day management of all digital channels including website, eDM and social media platforms, CRM, SEO, Sales Portal and associated reporting across all projects

Social media content creation, calendar creation and execution, boosted posts and community management that ultimately grows internal and external sales

Create eDMs using brand assets and templates, write copy and schedule across multiple active projects and report on performance

Conduct regular analysis of project and corporate websites to ensure up-to-date content, optimisation and ROI improvements

Work in collaboration with the groups External Marketing Agency to provide creative assets, manage media schedule, post campaign reporting and make recommendations regarding technology/AI implementation You Will

Need: 4 - 5 years experience in a marketing role either in-house or with an agency in a digital-specific role (Property exp. ideal but not essential)Knowledge of and demonstrated ability to develop and interpret eDM automation, lead nurturing, campaign analytics, CRM Data & SEOAbility to build relationships easily with both internal and external stakeholders, Marketing & Development Teams & Creative AgenciesPassion for digital communication with a drive to keep up to date with the latest technology and trends, particularly the advancement of AIDrivers Licence - this is a must as Development Site visits will be required for both content creation and customer assessment/strategy Benefits:

Work with an established and growing developer in the Industrial property space

Inner City Melbourne Office close to public transport and ammenity

Mentorship from a visionary leadership team and experienced industry professionals

Autonomy to lead the brand's digital function as well as future overall brand strategy

Strong remuneration package of up to $120k plus Super + Bonus structure

Please ensure you have read the above information completely and meet the minimum selection criteria. Due to a high volume of applications, we may not be able to get back to you otherwise. Only Australian permanent residents are eligible to apply.