Digital eCommerce Marketing Manager

Confidential Jobs; Melbourne; On-site; AUD 90,000 - 140,000; Full time

Job summary

Confidential Jobs is seeking a Digital & E-commerce Marketing Manager in Melbourne, Australia. This permanent, full-time role leads online presence from campaigns to e-commerce, blending creative and analytical work to drive commercial results.

You will own digital campaigns, content localisation, and agency management while coordinating with retailers and internal marketing teams. Strong emphasis on data-driven decision making and cross-functional collaboration.

Qualifications

• 3–5 years in a digital marketing role with e-commerce exposure.
• Hands-on experience running paid social, search or display campaigns and working with agencies.
• Comfortable with Google Analytics and interpreting data for business impact.
• Well organised with the ability to manage several projects simultaneously.
• Background in consumer brands or retail and experience with online retailers.

Responsibilities

• Plan and deliver digital campaigns across social, paid media and websites from brief to launch.
• Localise campaigns and assets for the Australian market while maintaining brand consistency.
• Grow sales through online retailers and e-commerce channels with close Sales collaboration.
• Track performance, build dashboards and translate data into actionable recommendations.
• Manage digital agencies, budgets, calendars and the digital asset library.

Skills

Digital marketing

Paid social

Google Analytics

Content management

E-commerce

Google Ads

Tools

CMS

Google Ads

Job description

Position: Digital & E-commerce Marketing Manager

Location: Melbourne, Australia

Type: Permanent, full-time

The Role

We are a well-established international consumer goods business with a portfolio of recognised brands. We are looking for a digital marketer to take ownership of our online presence in Australia, from campaigns and content through to e-commerce and performance.

It is a hands-on role for someone who enjoys both the creative and the analytical side of digital, and who wants to see a clear link between their work and commercial results.

Key Responsibilities

Digital campaigns and content

• Plan and deliver digital campaigns across social, paid media and our websites, from brief to launch.
• Manage the creation of digital content and keep our brands consistent online.
• Bring new product launches to life through digital activity.
• Localise campaigns and assets from our international marketing team for the Australian market.

E-commerce

• Grow our sales through online retailers and e-commerce channels, working closely with the Sales team.
• Make sure product listings and content are accurate and compelling across retailer sites.
• Keep the online shopping experience for our brands as strong as it can be.

Performance and reporting

• Track and report on the performance of our digital activity and spend.
• Build regular dashboards and turn the data into clear, practical recommendations.
• Keep on top of consumer behaviour online, competitor activity and market trends.

Agencies and operations

• Manage our digital, media and creative agencies day to day, holding them to agreed deliverables.
• Keep track of agency budgets and invoices.
• Own the marketing calendar and the digital asset library.
• Prepare reports and presentations for business reviews.

About You

• 3–5 years in a digital marketing role, ideally with some e-commerce exposure.
• Hands-on experience running paid social, search or display campaigns and working with agencies.
• Comfortable with Google Analytics or similar tools, and able to explain what the numbers mean for the business.
• Well organised and able to manage several projects at once.
• A background in consumer brands or retail.
• Experience working with online retailers or marketplaces.