Digital Marketing Specialist

Method Recruitment Group; Melbourne; On-site; AUD 39,000 - 58,000; Part time

Benefits offered by this job

Daily lunches provided

Free onsite parking

Job summary

Method Recruitment Group seeks a Digital Marketing & Content Specialist for an accounting and advisory firm in Melbourne's eastern suburbs. You will own and optimise the WordPress site, drive SEO, and turn expert content into growth opportunities across digital channels.

The role blends content planning with hands-on website management, analytics, and stakeholder collaboration, offering a practical, data-driven marketing function within a respected Melbourne business. Part-time arrangement.

Qualifications

• Experience in Digital Marketing, Digital Content, SEO, Website Manager or Marketing Specialist roles.
• Strong WordPress and website management experience.
• Solid understanding of SEO best practices and content optimisation.
• Experience using Google Analytics, Search Console and reporting tools.
• Ability to develop content plans and content calendars.
• Strong stakeholder management skills and confidence working with subject matter experts.
• Comfortable owning execution end-to-end.

Responsibilities

• Own and continually improve the firm's WordPress website.
• Drive SEO strategy and improve organic search visibility.
• Monitor and report on website performance using GA, Search Console and SEO tools.
• Develop and execute a content strategy that supports business growth.
• Collaborate with accountants and advisers to package thought leadership opportunities.
• Manage EDM campaigns and digital communications.
• Identify opportunities to improve website UX, engagement and lead generation.
• Coordinate external suppliers as required.
• Leverage data and insights to optimise marketing activity and inform decisions.

Skills

WordPress

SEO

Google Analytics

Content strategy

Lead generation

Project coordination

Stakeholder management

Tools

SEMrush

Ahrefs

HubSpot

Mailchimp

ActiveCampaign

Job description

Digital Marketing & Content Specialist (Part-Time)

I'm partnering with a well-established accounting and advisory firm in Melbourne's eastern suburbs to recruit a Digital Marketing & Content Specialist.

This is an ideal opportunity for a hands-on digital marketer who enjoys owning websites, improving SEO performance, leveraging data to drive decisions, and turning subject matter expertise into meaningful digital content.

This is not a traditional communications role. We're looking for someone who is equally comfortable working in WordPress, Google Analytics and Search Console as they are developing content plans and identifying growth opportunities.

What You'll Be Doing

• Own and continuously improve the firm's WordPress website
• Drive SEO strategy and improve organic search visibility
• Monitor and report on website performance using Google Analytics, Search Console and SEO tools
• Develop and execute a content strategy that supports business growth
• Work closely with accountants and advisers to identify and package thought leadership opportunities
• Manage EDM campaigns and digital communications
• Identify opportunities to improve website UX, engagement and lead generation
• Coordinate external suppliers where required
• Use data and insights to optimise marketing activity and inform decision-making

What I'm Looking For:

• Experience in a Digital Marketing, Digital Content, SEO, Website Manager or Marketing Specialist role
• Strong WordPress and website management experience
• Solid understanding of SEO best practices and content optimisation
• Experience using Google Analytics, Search Console and reporting tools
• Ability to develop content plans and content calendars
• Strong stakeholder management skills and confidence working with subject matter experts
• Comfortable rolling up your sleeves and owning execution end-to-end

Highly Regarded

• Experience within professional services, financial services, B2B or other technical industries
• Experience with CRM, marketing automation or lead nurturing platforms
• Exposure to tools such as SEMrush, Ahrefs, HubSpot, Mailchimp or ActiveCampaign

Why Join?

• Direct access to Partners and senior decision-makers
• Opportunity to build and shape the firm's digital marketing function
• Supportive, collaborative and down-to-earth culture
• Daily lunches provided
• Free onsite parking
• Stable, long-term opportunity with a respected Melbourne business

If you're a digital marketer who enjoys improving websites, driving SEO performance, building content strategies and making a genuine impact within a growing business, I'd love to hear from you.