Audience Insights & Analytics Specialist

Sportsbet Pty Ltd.; City of Melbourne; Hybride; AUD 110 000 - 160 000; Plein temps

Avantages offerts par ce poste

25 days annual leave

Hybrid working policy with home days

Parental Leave support

Hack Days

Career development programs

Onsite massages and free breakfasts

Health insurance discounts

Résumé du poste

Sportsbet Pty Ltd in Melbourne is seeking an Audience & Analytics Specialist to shape how audience data, tracking and analytics drive smarter decisions across Marketing, Product and Tech teams. You will build foundations for segmentation, profiling and analytics, collaborate with a passionate team, and own the MarTech ecosystem.

This role reports to the Audience & Tracking Manager and offers a dynamic, fast-paced environment.

Qualifications

• Experience in Marketing Operations, MarTech or data-focused marketing.
• Knowledge of CDPs, marketing automation platforms and AdTech tools.
• Experience with digital analytics platforms like Google Analytics and tracking/attribution.

Responsabilités

• Develop and enhance audience segmentation strategies using customer data to create more personalised experiences.
• Build and maintain robust tracking, tagging and data layer frameworks for high-quality analytics.
• Partner with Marketing, Product and Technology to deliver audience and analytics solutions that support business goals.
• Lead testing and validation of audience, tracking and analytics implementations, resolving data issues.
• Turn customer and digital insights into actionable recommendations and opportunities.

Connaissances

SQL queries

Marketing Ops

MarTech

Digital Analytics

CDPs

AdTech

Google Analytics

Outils

Telium

Description du poste

Sportsbet Pty Ltd in Melbourne is seeking an Audience & Analytics Specialist to shape how audience data, tracking and analytics drive smarter decisions across Marketing, Product and Tech teams. You will build foundations for segmentation, profiling and analytics, collaborate with a passionate team, and own the MarTech ecosystem.

This role reports to the Audience & Tracking Manager and offers a dynamic, fast-paced environment.