Audience Analytics Architect

Sportsbet Pty Ltd; City of Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid work policy

Parental Leave support

Hack Days

Career development programs

Weekly concierge services

Free breakfast and fruit

End of trip facilities

Health insurance discounts

Job summary

Sportsbet Pty Ltd, Melbourne, is seeking an Audience & Analytics Specialist to shape how we use audience data, tracking and analytics across Marketing, Product and Technology teams. You’ll build foundations for segmentation, profiling and insights, collaborating with a passionate team to deliver value for customers.

You’ll work at the intersection of data, marketing and technology, driving a data-led culture and helping optimise digital experiences through robust analytics and MarTech

Qualifications

• Experience in data-driven marketing roles.
• Knowledge of CDPs and marketing automation.
• Experience with Google Analytics and tracking/attribution.
• Strong data analysis mindset and problem-solving skills.

Responsibilities

• Develop and implement audience segmentation strategies using customer data.
• Build and maintain tracking, tagging and data layer frameworks for reliable analytics.
• Partner with Marketing, Product and Technology to deliver audience and analytics solutions.
• Lead testing and validation of audience, tracking and analytics implementations.
• Turn customer and digital insights into actionable recommendations and opportunities.

Skills

SQL

Data quality

Marketing Operations

MarTech

Digital Analytics

Attribution

Tools

Telium

Job description

Sportsbet Pty Ltd, Melbourne, is seeking an Audience & Analytics Specialist to shape how we use audience data, tracking and analytics across Marketing, Product and Technology teams. You’ll build foundations for segmentation, profiling and insights, collaborating with a passionate team to deliver value for customers.

You’ll work at the intersection of data, marketing and technology, driving a data-led culture and helping optimise digital experiences through robust analytics and MarTech