Audience Strategy & Activation Lead

Domain; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Domain seeks a Marketing & Advertising Tech Manager (Audience) to maximise Domain's MarTech and AdTech ecosystem by connecting audience data, activation workflows and platform operations across Marketing, Product and Technology teams.

You will drive audience strategy, governance and enablement, activate high-value audience segments, optimise platform operations, ensure privacy compliance and measurable outcomes across channels.

Qualifications

• 5–8 years' experience in ad technology, digital campaign operations, audience strategy, marketing technology, data activation or a related digital platforms role.
• Hands-on experience with core platforms such as Google Ad Manager, Google Tag Manager, advertising platforms and CDPs.
• Bachelor's degree in Marketing, Digital Media, Business, Data, Technology or a related field, or equivalent practical experience.

Responsibilities

• Lead audience strategy and enablement across Domain's marketing and advertising technology ecosystem, translating opportunities into activation, tracking and measurement plans.
• Drive activation and optimisation of customer audiences across Domain's MarTech, Digital, Lifecycle Marketing and Ad Operations teams.
• Oversee tracking, measurement, and platform integrations with privacy-conscious data collection and activation.

Skills

Ad tech

Campaign ops

Audience strategy

Education

Bachelor's degree in Marketing or related

Tools

Google Ad Manager

Google Tag Manager

Customer Data Platform (Tealium)

Job description

Domain seeks a Marketing & Advertising Tech Manager (Audience) to maximise Domain's MarTech and AdTech ecosystem by connecting audience data, activation workflows and platform operations across Marketing, Product and Technology teams.

You will drive audience strategy, governance and enablement, activate high-value audience segments, optimise platform operations, ensure privacy compliance and measurable outcomes across channels.