Marketing Manager

Audience Republic; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

A dynamic CRM and marketing platform in Sydney is seeking a hands-on Marketing Manager to lead demand generation strategies. You will develop campaigns across content, email, and paid media, focusing on execution and measurable outcomes. Ideal candidates are resourceful, technically confident, and understand SaaS metrics. Join us to make a significant impact on our projects and customer experience.

Qualifications

• Hands-on experience in demand generation across various channels.
• Proven track record of driving pipeline through content and email.
• Comfortable managing and optimizing paid media campaigns.

Responsibilities

• Build and run high-impact campaigns across channels.
• Own the editorial calendar and create written and video content.
• Run email campaigns and manage lifecycle marketing.

Skills

Execution

Outcome-driven focus

Resourcefulness

SaaS fluency

Technical confidence

Tools

HubSpot

Google Analytics

Webflow

Job description

Overview

Join to apply for the Marketing Manager role at Audience Republic.

Audience Republic is an all-in-one CRM and marketing platform built for events and venues. We work with some of the biggest names in the world, powering events featuring artists like Taylor Swift, Paul McCartney, Post Malone, Elton John, RÜFÜS DU SOL, ODESZA, and Flume. We’re looking for a hands-on Marketing Manager to own demand generation end-to-end — driving pipeline through content, email, and paid media. This is a high-ownership, execution-first role for someone who thrives on doing, not managing. A core part of this role will be producing content yourself and driving demand through email & paid ads.

What will you do?

• Demand Generation: Build and run campaigns that drive high-quality pipeline and revenue across paid, organic, and email channels.
• Content (Written & Video): Own the editorial calendar. Write blog content, case studies, landing pages, and create short-form video content yourself.
• Email Marketing: Run email campaigns, nurture tracks, product announcements, and lifecycle marketing through HubSpot.
• Paid Media: Set up, manage, and optimize paid campaigns across Meta, Google, and LinkedIn (primarily retargeting and mid-funnel).
• Website & Tracking: Light web updates (Webflow), basic CRO, and analytics setup — from UTM parameters to pixels and event tracking.
• Customer & Market Insights: Talk to customers. Extract insights and turn them into marketing assets that speak directly to our ICP, along with case studies.
• Analytics & Reporting: Own your own dashboards. Report on MQLs, pipeline, and CAC. Make performance-based decisions weekly.

Who You Are

You are:

• Relentless in Execution: You ship fast and often. You’re hands-on, self-sufficient, and don’t wait for permission.
• Outcome-Driven: You measure everything by revenue, pipeline, and ROI — not fluff or vanity metrics.
• Resourceful: You can write, edit, design, launch, and optimize without depending on big budgets or a large team.
• SaaS Fluent: You understand SaaS metrics (CAC, LTV, ACV, MQLs) and use them to guide strategy and tactics.
• Technically Confident: You’re comfortable with HubSpot, GA, Webflow, and setting up tracking infrastructure without needing a developer.

These aren’t just values – we live by them:

• #Customer Obsessed - You'll be obsessed with our customer, becoming an expert on their problems and how to solve them. You'll be focused on contributing to an amazing experience for our customers.
• #Raise The Bar - You are always pushing the boundaries of what you are capable of. You'll be constantly improving and leveling up your skills.
• #Massive Impact - You think like an owner, and always focus on making an impact on collective goals, not just your own individual goals.
• #Hungry & Humble - You really want it, are resilient and tenacious. You have a strong work ethic, but also have the humility to receive feedback, or be open to new approaches.

Location: Sydney, New South Wales, Australia

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