Growth & Performance Marketing Manager

Bolinda; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Bolinda audio, Australia's leading audiobook publisher, is seeking a Growth & Performance Marketing Manager to elevate our global brand and drive sales. You will build bold digital campaigns, grow communities on social platforms, and optimize paid ads across Meta, TikTok, Google to reach audiences in Australia and international markets.

This hands-on role combines creative thinking with commercial performance, translating data into growth through smart experimentation, audience targeting and

Qualifications

• Proven experience in digital growth, performance marketing or paid media.
• Strong hands-on expertise in Meta Ads Manager, with experience in TikTok Ads and Google Ads highly desirable.
• Experience planning and optimizing paid media campaigns across multiple platforms.

Responsibilities

• Build the brand through creative digital campaigns that grow awareness and desirability.
• Grow and engage audiences across social platforms including Instagram, TikTok and Facebook.
• Manage paid advertising across Meta, TikTok, Google and other platforms.
• Develop campaigns to drive discovery and sales of new releases and backlist titles.
• Translate insights into smarter marketing decisions to drive measurable commercial outcomes.
• Collaborate with authors, narrators and creators to reach new audiences.

Skills

Growth & Performance Marketing

Paid media

Digital campaigns

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Job description

Australia's No. 1 Audiobook Publisher. A Global Independent.

We're the OG of audiobooks. And we're just getting started.

At Bolinda audio, we've always believed in the power of listening. We bring together the world's best stories, extraordinary voices and exceptional production to create award-winning audio experiences.

We're fiercely independent, creatively ambitious and always looking for what's next. From bestselling audiobooks to bold new listening experiences through Bolinda Originals, we're pushing the boundaries of what audio can be.

Our stories are heard around the world. Our ambition? To make even more noise.

Anywhere. Everywhere.

The opportunity

We're looking for a creative, commercially mindedGrowth & Performance Marketing Managerto help take Bolinda audio to the next level.

Someone who knows how to build a brand people love, grow a community people want to be part of and turn brilliant digital campaigns into real audiobook sales.

You’ll shape how audiences discover, engage with and listen to Bolinda audio across Australia and international markets.

This is a hands-on role where creative thinking meets commercial performance. You'll develop bold campaigns, build audiences, manage paid advertising and use data to drive growth.

Your mission? Make more people discover, love and listen to Bolinda audio.

What you’ll do

Build the brand

Develop and execute creative digital campaigns that grow awareness, recognition and desirability for Bolinda audio.

Bring our brand personality to life across social media, digital advertising and consumer campaigns.

Showcase our authors, narrators and extraordinary listening experiences.

Identify new ways to reach audiences and build our global consumer presence.

Grow our community

Grow and engage our audiences across Instagram, TikTok, Facebook and emerging platforms.

Create content, conversations and campaigns that people want to watch, share and talk about.

Collaborate with authors, narrators, influencers and creators to reach new audiences.

Build a community of passionate audiobook listeners who discover, recommend and celebrate great stories.

Plan, execute and optimise paid advertising campaigns across Meta, TikTok, Google and other relevant platforms.

Develop campaigns that drive discovery and sales of new releases, bestsellers and backlist audiobooks.

Connect audiences with our audiobooks through leading digital retailers, including Audible, Spotify and Apple Books.

Manage campaign budgets, audience targeting, creative testing and optimisation.

Identify opportunities around retailer promotions, seasonal listening occasions and consumer trends.

Focus on generating measurable commercial results from advertising investment.

Measure campaign performance, audience engagement, traffic and commercial outcomes.

Identify which titles, genres, audiences and campaigns offer the greatest growth potential.

Test, learn and optimise to continually improve performance.

Translate insights into clear recommendations and smarter marketing decisions.

What you’ll bring

Proven experience in digital growth, performance marketing or paid media.

Strong hands‑on expertise in Meta Ads Manager, with experience in TikTok Ads and Google Ads highly desirable.