Area Sales Representative

Norwest Recruitment Pty Ltd.; Sydney; Híbrido; AUD 90.000 - 130.000; Tempo integral

Benefícios oferecidos por esta vaga

Company vehicle

Fuel card

Electronic toll tag

Comprehensive training

Autonomy to manage territory

Career progression potential

Resumo da vaga

Norwest Recruitment Pty Ltd. is seeking an Area Sales Representative for NSW & ACT in a high-energy food manufacturing business.

This hybrid role rewards relationship building, new business development and growth of an established customer base across pubs, clubs, hotels and restaurants. You will manage and grow the territory, prospect for new opportunities, present products, support customers with demos and tastings, and collaborate with internal teams to achieve sales targets.

Qualificações

• Minimum 2 years of foodservice sales experience.
• Proven track record in account management and new business development.
• Strong relationships with pubs, clubs, hotels, restaurants or similar.
• Current NSW driver's license.

Responsabilidades

• Manage and grow an established portfolio of foodservice customers across NSW and the ACT.
• Identify and secure new business through prospecting, cold calling and regular customer visits.
• Build strong relationships with chefs, venue managers, buyers and other key decision-makers.
• Promote a broad product range, identifying cross-selling and upselling opportunities.
• Conduct product demonstrations, tastings and menu presentations.
• Represent the business at trade shows and industry events.
• Develop and manage an effective territory plan, balancing existing accounts with new business development.
• Maintain accurate CRM records, sales pipelines and activity reporting.
• Work towards agreed sales, revenue, conversion and customer retention targets.
• Collaborate with internal teams to ensure a positive customer experience.

Conhecimentos

Foodservice sales

Account management

New business development

Negotiation

CRM

Territory management

Presentation skills

Formação

Commercial cookery qualification (desirable)

Ferramentas

CRM software

Descrição da vaga

Area Sales Representative

Base salary + Super + Commission + Car + Fuel | NSW & ACT | Established Food Manufacturing Business | Hybrid

Are you an experienced foodservices sales professional who enjoys building customer relationships, winning new business and growing accounts?

An exciting opportunity is available to join a well-established food manufacturing and distribution business with a strong market presence and an extensive range of Asian food products supplied across the Australian foodservice industry.

With an established customer base and significant opportunities for further growth, this is an opportunity for a commercially minded sales professional to take ownership of a broad territory and make a real impact.

The Opportunity

Reporting to the State Sales Manager, you will be responsible for managing and growing an established portfolio of foodservice customers throughout NSW and the ACT, while actively identifying and securing new business opportunities.

Working across a diverse customer base including pubs, clubs, hotels, restaurants, cafés, RSLs and foodservice distributors, you will play an important role in increasing product awareness, expanding customer relationships and driving profitable sales growth.

Key Responsibilities

• Manage and grow an established portfolio of foodservice customers across NSW and the ACT.
• Identify and secure new business through prospecting, cold calling and regular customer visits.
• Build strong relationships with chefs, venue managers, buyers and other key decision-makers.
• Promote a broad product range, identifying cross-selling and upselling opportunities.
• Conduct product demonstrations, tastings and menu presentations.
• Represent the business at trade shows and industry events.
• Develop and manage an effective territory plan, balancing existing accounts with new business development.
• Maintain accurate CRM records, sales pipelines and activity reporting.
• Work towards agreed sales, revenue, conversion and customer retention targets.
• Collaborate with internal teams to ensure a positive customer experience.

About You

You are a confident, relationship‑driven sales professional who understands the foodservice industry and knows how to turn customer relationships into commercial opportunities.

To be successful, you will bring:

• At least two years' experience in foodservice sales, ideally selling into pubs, clubs, restaurants, hotels or similar hospitality environments.
• A proven track record in account management, new business development and achieving sales targets.
• Existing industry relationships and an understanding of foodservice customers and decision‑makers.
• Confidence with prospecting, cold calling, negotiation and closing sales.
• Experience using CRM systems and maintaining accurate sales records.
• Strong territory management and organisational skills.
• The ability to confidently present and demonstrate food products, including cooking and product preparation.
• A current NSW driver's licence.

A commercial cookery qualification, chef background or experience conducting food demonstrations and trade shows would be highly regarded. However, strong commercial sales capability is essential.

What's on Offer?

• Base salary + super + commission
• Company vehicle, fuel card and electronic toll tag.
• Established customer portfolio with opportunities to develop new business.
• Comprehensive product and systems training.
• A supportive and approachable sales leadership team.
• Autonomy to manage and develop your own territory.
• Genuine potential for career progression as the business continues to grow.

If you are passionate about foodservice sales, enjoy being out in the market and are looking for an opportunity where you can build relationships, drive growth and progress your career, we'd love to hear from you.