Area Sales Manager

Harvest Talent Recruitment & People Solutions; Geelong; On-site; AUD 70,000 - 110,000; Full time

Job summary

Winchester Australia is seeking a hands-on Territory Sales professional to cover Victoria and Tasmania. You will lead dealer relationships, educate retailers on Winchester products and drive growth across sporting and defense-related channels.

Expect regular travel, close collaboration with the Commercial Manager, and a focus on achieving sales and margin targets within a high-profile brand portfolio.

Qualifications

• Experienced field or retail sales professional who can earn credibility with dealers and turn strong relationships into commercial results.
• Experience in shooting, hunting, outdoor sporting or closely associated industry.
• Comfortable working with sales data and forecasts.
• Ability to manage a large territory with energy, autonomy and discipline.

Responsibilities

• Lead a high-profile Victoria and Tasmania territory.
• Represent firearms brands and build dealer partnerships.
• Grow sales and market share, identify new business opportunities.
• Educate and demonstrate products, analyse sales and margin performance.
• Implement seasonal promotions and support trade events.
• Keep the Commercial Manager informed of competitor activity and market changes.
• Travel regularly across the territory.

Skills

field sales

retail sales

Job description

Harvest Talent Recruitment & People Solutions – Geelong VIC

• Lead a high-profile Victoria and Tasmania territory
• Represent respected firearms and ammunition brands
• Build dealer partnerships and drive sustainable growth

About Winchester Australia

Winchester Australia has been part of the Geelong landscape since 1967 and is a major importer and distributor to the sports, hunting, military and law enforcement markets. Part of Olin Corporation, the business represents an outstanding portfolio that includes Winchester Ammunition, Browning and other respected firearms, optics and accessory brands. With strong dealer relationships and an established national presence, Winchester Australia combines a proud heritage with a practical, customer-focused approach.

About the role

This is a hands-on territory sales role spanning Victoria and Tasmania, working closely with firearms dealers and outdoor sporting retailers. You will build trusted customer relationships, grow sales and market share, identify new business opportunities and ensure the portfolio is well represented in store. You’ll educate and demonstrate products, analyse sales and margin performance, implement seasonal promotions, support trade and sporting events and keep the Commercial Manager informed of competitor activity and changing market conditions. Regular travel across the territory is an important part of the role.

About you

You are an experienced field or retail sales professional who understands how to earn credibility with dealers and turn strong relationships into commercial results. Ideally, you bring experience in the shooting, hunting, outdoor sporting or a closely associated industry, together with sound knowledge of relevant trade requirements and state regulations. You communicate confidently, present products well, are comfortable working with sales data and forecasts, and can manage a large territory with energy, autonomy and discipline. Above all, you are practical, genuine and committed to representing the Winchester name professionally.

Harvest Recruitment is proud to be an equal opportunity employer who values the contributions that a diverse workforce can bring to our community. Harvest Recruitment offers reasonable adjustments for applicants with disabilities on request.