Area Sales Manager

Harvest Recruitment; Geelong; Hybrid; AUD 70,000 - 110,000; Full time

Job summary

Winchester Australia is seeking an experienced field or retail sales professional to lead territory sales across Victoria and Tasmania. You will build trusted relationships with firearms dealers and outdoor retailers, educate staff on products, analyse sales performance, and implement seasonal promotions while regularly traveling the territory to grow market share.

Join a well-established importer/distributor with a strong portfolio and national presence.

Qualifications

• Experienced field or retail sales professional with dealer credibility.
• Ability to manage a large territory with energy and discipline.
• Knowledge of state trade requirements and regulations is beneficial.

Responsibilities

• Build trusted dealer partnerships and drive sustainable growth in Victoria and Tasmania.
• Educate and demonstrate Winchester products to dealers and retailers.
• Analyse sales and margin performance to inform promotions and strategies.
• Travel regularly across the territory to engage customers and support events.

Skills

Dealer relationships

Territory management

Sales analytics

Job description

• Lead a high-profile Victoria and Tasmania territory


• Represent respected firearms and ammunition brands


• Build dealer partnerships and drive sustainable growth

About Winchester Australia

Winchester Australia has been part of the Geelong landscape since 1967 and is a major importer and distributor to the sports, hunting, military and law enforcement markets. Part of Olin Corporation, the business represents an outstanding portfolio that includes Winchester Ammunition, Browning and other respected firearms, optics and accessory brands. With strong dealer relationships and an established national presence, Winchester Australia combines a proud heritage with a practical, customer-focused approach.

About the role

This is a hands-on territory sales role spanning Victoria and Tasmania, working closely with firearms dealers and outdoor sporting retailers. You will build trusted customer relationships, grow sales and market share, identify new business opportunities and ensure the portfolio is well represented in store. You’ll educate and demonstrate products, analyse sales and margin performance, implement seasonal promotions, support trade and sporting events and keep the Commercial Manager informed of competitor activity and changing market conditions. Regular travel across the territory is an important part of the role.

About you

You are an experienced field or retail sales professional who understands how to earn credibility with dealers and turn strong relationships into commercial results. Ideally, you bring experience in the shooting, hunting, outdoor sporting or a closely associated industry, together with sound knowledge of relevant trade requirements and state regulations. You communicate confidently, present products well, are comfortable working with sales data and forecasts, and can manage a large territory with energy, autonomy and discipline. Above all, you are practical, genuine and committed to representing the Winchester name professionally.

Harvest Recruitment is proud to be an equal opportunity employer who values the contributions that a diverse workforce can bring to our community. Harvest Recruitment offers reasonable adjustments for applicants with disabilities on request.