APJ Growth & Demand Gen Marketing Lead

Hibob; Australia; A distancia; AUD 90.000 - 120.000; A tiempo parcial

Descripción de la vacante

HiBob APJ is seeking an experienced marketing professional to lead the execution and optimization of digital campaigns across the APJ region, with a focus on pipeline generation and cross-functional collaboration. The role supports global channel owners while reflecting local market needs and works closely with RevOps to connect marketing activity to revenue outcomes.

This is an initial 12-month independent contractor role positioned to drive demand gen across paid channels, while aligning

Responsabilidades

• Plan, launch, and optimise integrated demand generation campaigns across paid digital channels to drive qualified pipeline across APJ
• Manage regional paid media execution across LinkedIn, Google, Bing, Meta, YouTube, and other platforms
• Monitor and report on channel performance, providing actionable insights to regional and global stakeholders
• Manage regional digital marketing budgets, ensuring efficient allocation of spend against pipeline and ROI targets
• Partner with global digital marketing team to localise campaigns and messaging for APJ audiences
• Work cross-functionally with RevOps and Global Marketing to improve lead progression, and strengthen full-funnel efficiency
• Continuously identify opportunities to improve campaign performance, lead quality, and conversion throughout the funnel

Descripción del empleo

HiBob APJ is seeking an experienced marketing professional to lead the execution and optimization of digital campaigns across the APJ region, with a focus on pipeline generation and cross-functional collaboration. The role supports global channel owners while reflecting local market needs and works closely with RevOps to connect marketing activity to revenue outcomes.

This is an initial 12-month independent contractor role positioned to drive demand gen across paid channels, while aligning