APJ Demand Gen Lead (SaaS) – Digital Campaigns & Pipeline

Hibob; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Sydney office presence 3 days/wk

Flexible work options

Job summary

HiBob is seeking a Sydney-based independent contractor to lead execution and optimisation of digital marketing programmes across APJ, focusing on demand generation and pipeline across paid channels. You will manage budgets, collaborate with RevOps and Global GTM teams, and tailor campaigns to local market needs.

Reporting to the Head of Marketing APJ, this 12-month contract sits at the intersection of regional strategy and global capability, building cross-functional relationships and driving

Qualifications

• Proven track record of building pipeline through digital marketing programmes in scaling SaaS.
• Strong understanding of paid media across Google, LinkedIn, Meta.
• Experience managing marketing budgets and ROI-based decisions.
• Highly analytical with a clear understanding of how marketing activity connects to revenue growth.
• Confident stakeholder collaboration across regional and global teams.
• Balance strategic planning with hands-on campaign execution.
• Willing to work outside standard Australian business hours.
• Sydney-based with ability to be in the Sydney office 3 days a week.

Responsibilities

• Plan, launch, and optimise integrated demand generation campaigns across paid digital channels to drive qualified pipeline across APJ.
• Manage regional paid media execution across LinkedIn, Google, Bing, Meta, YouTube, and other platforms.
• Monitor and report on channel performance, providing actionable insights to regional and global stakeholders.
• Manage regional digital marketing budgets, ensuring efficient allocation of spend against pipeline and ROI targets.
• Partner with global digital marketing team to localise campaigns and messaging for APJ audiences.
• Work cross-functionally with RevOps and Global Marketing to improve lead progression, and strengthen full-funnel efficiency.
• Continuously identify opportunities to improve campaign performance, lead quality, and conversion throughout the funnel.

Skills

Digital marketing

Paid media

Budget management

Analytics

Stakeholder collaboration

Campaign execution

AI & search trends

Tools

LinkedIn Ads

Google Ads

Meta Ads

Job description

HiBob is seeking a Sydney-based independent contractor to lead execution and optimisation of digital marketing programmes across APJ, focusing on demand generation and pipeline across paid channels. You will manage budgets, collaborate with RevOps and Global GTM teams, and tailor campaigns to local market needs.

Reporting to the Head of Marketing APJ, this 12-month contract sits at the intersection of regional strategy and global capability, building cross-functional relationships and driving