Digital Marketing Manager, APJ

Mosaic.tech; Sydney; In loco; AUD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

HiBob APJ is seeking an independent contractor for 12 months to lead the execution and optimisation of digital marketing programmes across APJ, with a pipeline focus and management of paid channels, budgets, and ROI.

You'll collaborate with global digital marketing channel owners, RevOps and the broader GTM team to localise campaigns, connect activity to revenue, and improve full-funnel performance. Sydney-based with the option to be in the Sydney office 3 days a week.

Competenze

• Proven track record in building pipeline through digital marketing programmes in a scaling SaaS/tech environment.
• Strong understanding of paid media and campaign optimisation across Google, LinkedIn, Meta, etc.
• Experience managing marketing budgets with data-driven spend decisions.
• Analytical mindset with a clear link between activity and revenue.
• Stakeholder collaboration across regional/global teams.
• Ability to balance strategy with hands-on campaign execution.
• Curiosity about AI and language models in search/marketing.

Mansioni

• Plan, launch and optimise integrated demand generation campaigns across paid digital channels to drive pipeline in APJ.
• Manage regional paid media across LinkedIn, Google, Bing, Meta, YouTube and others.
• Monitor and report on channel performance with actionable insights.
• Oversee regional marketing budgets and ROI targets.
• Localise campaigns with global marketing teams for APJ audiences.
• Collaborate with RevOps and GTM to improve lead progression and funnel efficiency.
• Identify opportunities to improve performance and lead quality across the funnel.

Conoscenze

Digital marketing

Paid media

Analytics

Budget management

Cross-functional collaboration

Campaign optimisation

Sydney-based

Descrizione del lavoro

About us

HiBob is a global SaaS company helping modern businesses transform how they manage and develop their people. Behind Bob is a high-performing global go-to-market team, and APJ is a key part of our growth story.

Our modular platform supports the full employee lifecycle - from hiring and onboarding to performance, compensation and workforce planning. For our sales team, that means opportunities to solve meaningful business challenges and build relationships across HR, Finance and executive leadership.

HiBob recently secured a US$166 million investment led by Salesforce, supporting our vision to bring trusted people context into the AI-powered enterprise. It’s an exciting time to join as we accelerate our product and AI roadmap.

Explore Life at HiBob APJ

The role

Reporting to the Head of Marketing APJ, you'll lead the execution and optimisation of digital marketing programmes across the region. The focus is pipeline - planning and running integrated demand generation campaigns across paid channels, managing budget allocation, and working cross-functionally to improve full-funnel performance.

This is a collaborative role that sits at the intersection of regional strategy and global capability. You'll partner with global digital marketing channel owners and specialist teams to ensure APJ campaigns leverage best practice while reflecting local market needs. You'll also work closely with RevOps and the broader GTM team to connect marketing activity to revenue outcomes.

Please note that this is an initial independent contractor role for 12 months.

What you'll do

• Plan, launch, and optimise integrated demand generation campaigns across paid digital channels to drive qualified pipeline across APJ
• Manage regional paid media execution across LinkedIn, Google, Bing, Meta, YouTube, and other platforms
• Monitor and report on channel performance, providing actionable insights to regional and global stakeholders
• Manage regional digital marketing budgets, ensuring efficient allocation of spend against pipeline and ROI targets
• Partner with global digital marketing team to localise campaigns and messaging for APJ audiences
• Work cross-functionally with RevOps and Global Marketing to improve lead progression, and strengthen full-funnel efficiency
• Continuously identify opportunities to improve campaign performance, lead quality, and conversion throughout the funnel

What we're looking for

• Proven track record of building pipeline through digital marketing programmes in a scaling SaaS or technology environment
• Strong understanding of paid media, digital channels, and campaign optimisation across Google, LinkedIn, Meta, and similar platforms
• Experience managing marketing budgets and optimising spend based on performance data
• Highly analytical with a clear understanding of how marketing activity connects to revenue growth
• Confident stakeholder collaboration skills and experience working across regional and global teams
• Comfortable balancing strategic planning with hands-on campaign execution
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Curiosity about how AI and large language models are changing search behaviour and digital marketing performance
• Willing to work outside standard Australian business hours when collaborating with global stakeholders
• Sydney-based, with flexibility to be in the Sydney office 3 days a week