Apac Regional Growth Marketing Manager

Cloudbeds; Brisbane; On-site; AUD 90,000 - 130,000; Full time

Job summary

Digital Six, a leading Australian digital marketing agency, seeks a hands-on Marketing Manager to lead growth for 3–4 consumer-facing brands across outdoor, lifestyle, retail and eCommerce. You’ll connect paid media, content, website, CRM and commercial strategy into a cohesive growth plan.

The role emphasizes product performance, creative messaging, and conversions across the full customer journey, not just running campaigns. Brisbane-based, 4 days in-office, embedded client partner.

Qualifications

• Proven digital marketing experience with social media, content creation and video production.

Responsibilities

• Manage a small portfolio of 3–4 clients as their dedicated digital marketing lead.
• Build and optimise campaigns across Meta, Google Ads and other paid channels.
• Review performance across ROAS, CPA, AOV, conversion rate and revenue.
• Drive website CRO, email nurturing and CRM-driven campaigns.

Skills

Meta Ads

Google Ads

Ecommerce experience

DTC experience

B2B2C experience

Website CRO

Email marketing

Content marketing

Paid media

Strategic thinking

Tools

Shopify

Klaviyo

Google Merchant Centre

GA4

Meta Ads Manager

Job description

A fast-growing Brisbane digital marketing agency is hiring a Digital Marketing Manager to work closely with a small portfolio of consumer-facing brands across outdoor, lifestyle, retail and eCommerce.

This is not a traditional agency role where you are spread thin across dozens of accounts. The model is much more embedded. You will work with a select group of clients as their external digital marketing partner, helping them connect paid media, content, website, CRM and commercial strategy into one joined-up growth plan.

The ideal background is someone who has worked with consumer brands, whether direct-to-consumer, B2B2C, retail, eCommerce, lifestyle products, or high-value consumer lead nurturing where trust, education and conversion over time are critical.

This role needs someone who understands how consumers make buying decisions, not just how to run campaigns. You will need to think about product performance, creative messaging, website conversion, repeat purchase, customer education, email nurturing and how digital activity drives both online revenue and real-world commercial outcomes.

What you will be doing:

• Managing a small portfolio of 3 to 4 clients as their dedicated digital marketing lead.
• Building and optimising campaigns across Meta, Google Ads and other paid channels.
• Reviewing performance across ROAS, CPA, AOV, conversion rate and revenue contribution.
• Working across eCommerce, retail, lifestyle and consumer-facing customer journeys.
• Translating client goals into campaign strategy, channel plans and execution.
• Briefing creative teams on ad concepts, content angles, product messaging and campaign assets.
• Working across website improvements, landing pages, CRO and product page optimisation.
• Supporting email and CRM activity, including campaign sends, lifecycle flows and nurture journeys.
• Helping clients improve how they educate, convert and retain customers.
• Reporting to clients clearly and commercially, with practical recommendations.
• Connecting digital activity to broader business outcomes, including online sales, lead nurturing, in-store activity and customer retention.

What we are looking for:

• Strong hands-on experience in Meta and Google Ads.
• Experience with eCommerce, retail, lifestyle, DTC or B2B2C environments.
• Strong understanding of performance metrics such as ROAS, CPA, AOV, CVR and customer acquisition.
• Confidence working across website, CRO, email, content and paid media.
• Ability to interpret customer behaviour and buying intent, not just campaign data.
• A practical, coachable and commercially minded approach.
• Comfortable being hands-on while still contributing strategically.
• Experience with Shopify, Klaviyo, Google Merchant Centre, GA4, Meta Ads Manager or similar tools would be highly regarded.

This role would suit someone coming from:

• An eCommerce or retail marketing role.
• A DTC brand environment.
• A lifestyle, outdoor, beauty, fashion, health, wellness, home, automotive accessory or consumer product business.
• A high-value consumer lead nurturing environment such as education, dental, cosmetic clinics, travel, home improvement, finance, automotive or similar.

This role is probably not right if your background is mainly B2B SaaS, corporate services, SEO-only, campaign coordination, or pure strategy without hands-on execution.

Why this role:

• Work with a focused portfolio of consumer-facing brands.
• Go deeper with clients rather than being spread across high-volume accounts.
• Build broader digital marketing capability beyond paid media alone.
• Work across strategy, execution, creative, website, CRM and reporting.
• Join a team with a strong focus on ownership, impact and quality.

Location: Brisbane, West End.

Work pattern: 4 days per week in office.

If you enjoy being hands-on, commercially accountable and close to the full customer journey, this is a strong opportunity to step into a broader Digital Marketing Manager role.

Key selling points:

• Hands-on role across Meta, Google, CRM and CRO.
• Work deeply with 3 to 4 clients, not dozens.

Are you an innovative, strategic thinker who thrives in the fast-paced world of digital marketing? Do you have a passion for turning creative ideas into high-impact campaigns that deliver tangible results? Digital Six is looking for a dynamic Marketing Manager to take the reins of our marketing strategy and help shape the future of our brand.

About Digital Six:

At Digital Six, we’re not just about delivering digital solutions – we’re about transforming businesses. As a leading Australian digital marketing agency, we partner with companies to craft innovative strategies that push boundaries, increase visibility, and drive exceptional growth. Our mission is simple: stay ahead of the curve and make waves in the ever-evolving digital landscape.

Role Overview:

As a Marketing Manager, you’ll lead the charge in generating inbound leads through strategic marketing efforts across key digital platforms. This is an opportunity to apply your expertise to design, execute, and refine campaigns that connect with audiences, drive revenue, and strengthen our brand presence.

Key Responsibilities:

• Strategic Content Planning: Create and implement innovative content strategies across Facebook, Instagram, LinkedIn, YouTube, and Google that engage and excite.
• Database Marketing: Maximise the potential of our HubSpot CRM by nurturing leads and driving conversions through targeted campaigns.
• Video Content Creation: Partner with our team to develop high-quality video content that positions Digital Six as a thought leader.
• Social Media Management: Oversee and optimise our presence across social platforms to build awareness and drive inbound leads.
• Collaboration with Sales Team: Align marketing efforts with sales targets, playing a pivotal role in the company’s growth.
• Analytics & Reporting: Analyse campaign data to refine strategies and ensure continuous improvement in performance.
• Trendsetter: Stay on top of digital marketing trends, ensuring Digital Six remains a leader in innovation and strategy.

Qualifications:

• Proven experience in digital marketing, with expertise in social media, content creation, and video production.
• Proficiency in Facebook, Instagram, LinkedIn, You