APAC Marketing Specialist - Demand Gen & Events

Coursera Inc.

Melbourne

On-site

AUD 70,000 - 110,000

Full time

2 days ago

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Job summary

Coursera is seeking a Marketing Specialist to execute regional APAC marketing plans, driving demand generation and event programs to support pipeline and revenue targets. You will localise content for the APAC region, collaborate with global teams across Events, Demand Gen, Product Marketing, and Sales, and help scale marketing initiatives in a fast-growing edtech landscape.

This role provides exposure to multi-market campaigns, data-driven optimization, and close collaboration with partners

Qualifications

Creative thinking for marketing campaigns and problem-solving.
Branding: develop and maintain strong brand identity and messaging.
Organization and time management across multiple projects and deadlines.
Familiarity with marketing automation tools (HubSpot, Marketo, Mailchimp).
CRM systems familiarity (Salesforce a plus).
Basic graphic design tools knowledge (Adobe Creative Suite or Canva).

Responsibilities

Assist in executing event marketing and demand generation programs including ABM campaigns, hosted events, industry tradeshows, webinars, PR and other programs to support regional quarterly sales pipeline and revenue goals.
Localise and adapt our library of content for the APAC market.
Support development and repurposing of relevant marketing content in support of the Customer Success and Sales teams.