APAC Regional Marketing & Demand Gen Specialist

Checkout.com; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Checkout.com in Sydney is seeking an experienced, event‑led demand generation marketer to lead the planning and delivery of high‑impact events and integrated campaigns across Australia, New Zealand and Singapore.

Reporting to the APAC Marketing Director, you will own the end‑to‑end execution of key programs—from event strategy and audience acquisition to on‑site experiences, post‑event follow‑up and pipeline impact—using data to optimize performance and scale what works.

Qualifications

• 4+ years of B2B marketing experience with a strong track record in event marketing and demand generation.
• Experience managing events end to end, from strategy, planning and execution through to follow‑up, measurement and reporting.
• A growth mindset: curious, commercially minded and always looking for smarter ways to create impact.
• Comfortable working through ambiguity and changing priorities; you can make sound decisions and keep work moving.
• Experience in a fast‑growing, fast‑paced environment with multiple priorities.
• Strong project management skills with multiple workstreams, stakeholders and deadlines.
• Experience with Google Analytics, marketing automation platforms and CRM tools.
• Excellent written and verbal communication in English.
• A natural storyteller who turns insights into compelling messaging and experiences.
• Entrepreneurial, hands‑on and proactive with a 'figure it out' mentality.
• Customer‑obsessed, humble, curious and open to continuous learning.
• Collaborative and effective in a multicultural, cross‑functional environment.

Responsibilities

• Lead the planning and execution of regional events, including industry conferences, executive roundtables, customer events, partner activations and owned experiences.
• Build integrated event campaigns that drive awareness, engagement, qualified pipeline and revenue opportunities—from pre‑event acquisition through post‑event nurture and conversion.
• Drive demand generation across online and offline channels to achieve MQL and opportunity targets, always looking for incremental growth.
• Partner closely with Commercial teams in Australia, New Zealand and Singapore to align event and campaign priorities with market needs, target accounts and pipeline goals.
• Apply an ABM lens to priority events and campaigns, creating personalised experiences and follow‑up journeys for key accounts and buyer groups.
• Identify, test and scale new growth opportunities, including new verticals, audiences, partnerships, event formats and paid or organic channels.
• Develop strong regional campaign messaging and creative copy, and help build local content assets including case studies, white papers, blogs, thought‑leadership articles and event materials.
• Support localised product marketing initiatives and ensure regional programmes reflect market needs.
• Measure programme performance rigorously, translating results into clear recommendations and continuous improvement.

Skills

B2B marketing

Event marketing

Demand generation

Project management

Analytics (GA, marketing automation, &

Tools

Google Analytics

Marketing automation

CRM tools

Job description

Checkout.com in Sydney is seeking an experienced, event‑led demand generation marketer to lead the planning and delivery of high‑impact events and integrated campaigns across Australia, New Zealand and Singapore.

Reporting to the APAC Marketing Director, you will own the end‑to‑end execution of key programs—from event strategy and audience acquisition to on‑site experiences, post‑event follow‑up and pipeline impact—using data to optimize performance and scale what works.