Marketing Specialist (Melbourne)

Coursera Sourcing; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Coursera is seeking a Marketing Specialist for our APAC team. You will execute regional tactical marketing plans to hit pipeline and revenue targets, leveraging ABM, events, webinars, and content programs. You’ll work with Head of Marketing APAC and global teams to ensure cohesive messaging and regional relevance.

You’ll localise content, support demand generation, and collaborate with Sales and Customer Success to maximise impact across the APAC region. Fluency in English is required.

Qualifications

• 2-4 years of B2B marketing experience in APAC region
• Experience with Marketing Automation and CRM platforms
• Strong content localisation and demand generation capabilities

Responsibilities

• Assist in executing event marketing and demand generation programs including ABM campaigns
• Localise and adapt content for the APAC market
• Support development and re-purposing of marketing content for Customer Success and Sales teams

Skills

Creative Thinking

Branding

Organization & Time Management

Marketing Automation Tools

CRM Systems

Graphic Design Tools

Tools

HubSpot

Marketo

Mailchimp

Salesforce

Adobe Creative Suite

Canva

Job description

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog .

AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.

Shape what comes next

By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

Job Overview

The Marketing Specialist will be responsible for executing defined regional tactical marketing plans which enable achievement of strategic priorities, pipeline targets, and revenue targets within this region.You have experience in tactical marketing across the APAC region and have delivered results from previous demand generation and event marketing programs.

About this role

We’re looking for an enthusiastic Marketing Specialist to join our APAC team. This role reports into the Head of Marketing, APAC and will also work closely with the global Udemy Business Marketing teams including Events, Demand Generation, Product Marketing, Performance Marketing, PR and Customer Marketing teams.

This is an excellent opportunity for someone looking to take the next step in their career and gain exposure to a wide range of marketing activities across the region.

What you'll be doing:

• Assist in executing event marketing and demand generation programs including Account Based Marketing (ABM) campaigns, hosted events, industry tradeshows, webinars, PR and other programs to support regional quarterly sales pipeline and revenue goals
• Localise and adapt our library of content (eBooks, guides, webinars, tools, industry reports) for the APAC market
• Support the development and re-purposing of relevant marketing content in support of the Customer Success and Sales teams as required.

About your Skills:

• Creative Thinking:Generating innovative ideas for marketing campaigns and problem-solving.
• Branding: Developing and maintaining a strong brand identity and messaging.
• Organization and Time Management:Managing multiple projects, meeting deadlines, and prioritizing tasks effectively.
• Marketing Automation Tools: Familiarity with tools like HubSpot, Marketo, or Mailchimp for automating marketing tasks.
• CRM Systems: Basic understanding of Customer Relationship Management (CRM) systems like Salesforce is a plus.
• Graphic Design Tools: Basic skills in graphic design tools like Adobe Creative Suite or Canva for creating visual content are a plus but not required.

What you’ll have:

• 2-4 years of B2B marketing experience in the APAC region (internships and volunteer work count!)
• Experience working in or with a high technology sales department or Saas B2B business environment, with a basic understanding of sales cycles
• A proactive approach, with the ability to take initiative and achieve consistent results
• Comfortable working with a distributed team across regions
• A high level of attention to detail, with experience managing projects and meeting deadlines
• Familiarity with event marketing, social media marketing, demand generation, paid marketing and basic analytics.
• Fluent in English; other language skills are highly desirable but not required

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [e-mail].