APAC Marketing Specialist: Demand Gen & Events

Coursera; Melbourne; On-site; AUD 70,000 - 95,000; Full time

Job summary

Coursera is seeking a Marketing Specialist to join the APAC team in Melbourne. You will execute regional tactical marketing plans, support demand generation and events, localise content, and collaborate with Sales and Customer Success teams.

This role demands 2–4 years of B2B marketing in APAC, experience in SaaS/B2B, and strong English. You’ll work with a distributed team to drive pipeline and revenue across the region.

Qualifications

• 2–4 years of B2B marketing experience in APAC region.
• Experience in or with a high-technology SaaS B2B environment.

Responsibilities

• Assist in executing event marketing and demand generation programs for APAC.
• Localise and adapt content for the APAC market (ebooks, guides, webinars, tools, industry reports).
• Support development and repurposing of marketing content for Customer Success and Sales teams.

Skills

Creative Thinking

Branding

Time Management

Marketing Automation

CRM

Graphic Design

Tools

HubSpot

Marketo

Mailchimp

Salesforce

Job description

Coursera is seeking a Marketing Specialist to join the APAC team in Melbourne. You will execute regional tactical marketing plans, support demand generation and events, localise content, and collaborate with Sales and Customer Success teams.

This role demands 2–4 years of B2B marketing in APAC, experience in SaaS/B2B, and strong English. You’ll work with a distributed team to drive pipeline and revenue across the region.