Marketing Specialist (Melbourne)

Cousera Internal Rehire Job Board; Melbourne; Presencial; AUD 70.000 - 90.000; Jornada completa

Descripción de la vacante

Coursera is seeking a Marketing Specialist to join our APAC team in Melbourne. You will drive regional tactical marketing plans, ABM campaigns, events, webinars, and content localization to support pipeline and revenue goals.

You will collaborate with global marketing teams, work with Sales and Customer Success, and help grow our B2B SaaS footprint across the APAC market while maintaining brand standards and a data-driven focus.

Formación

• 2-4 years of B2B marketing experience in APAC.
• Experience in or with a high technology sales department or SaaS B2B environment.
• Fluent in English; other languages are highly desirable but not required.

Responsabilidades

• Assist in executing event marketing and demand generation programs including ABM campaigns, hosted events, tradeshows, webinars, and PR to support regional pipeline and revenue goals.
• Localise and adapt content for the APAC market (eBooks, guides, webinars, tools, industry reports).
• Support development and repurposing of marketing content for Customer Success and Sales teams as required.

Conocimientos

Creative Thinking

Branding

Organization

Time Management

Marketing Automation Tools

CRM Systems

Graphic Design Tools

Herramientas

HubSpot

Marketo

Mailchimp

Salesforce

Adobe Creative Suite

Canva

Descripción del empleo

At Coursera, we aim to allow employees to develop their skills and grow their careers. One way we do this is with internal transfers. In order to support open and fair transfers, we practice transparency and have set guidelines for who is eligible to request a transfer.

Anyone who has been in their role for more than 6 months and in good standing may apply for a new position at Coursera. For consideration outside this timeframe, individuals should talk to their manager and People Business Partner. Please be sure to read the our Internal Mobility Program Policy here .

We're a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones - creating opportunities for teams to do their best work together. Our virtual hiring and onboarding experience makes it easy to join us and start making an impact from anywhere. If you're ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career,

Job Overview

The Marketing Specialist will be responsible for executing defined regional tactical marketing plans which enable achievement of strategic priorities, pipeline targets, and revenue targets within this region.You have experience in tactical marketing across the APAC region and have delivered results from previous demand generation and event marketing programs.

About this role

We're looking for an enthusiastic Marketing Specialist to join our APAC team. This role reports into the Head of Marketing, APAC and will also work closely with the global Udemy Business Marketing teams including Events, Demand Generation, Product Marketing, Performance Marketing, PR and Customer Marketing teams.

This is an excellent opportunity for someone looking to take the next step in their career and gain exposure to a wide range of marketing activities across the region.

What you'll be doing:

• Assist in executing event marketing and demand generation programs including Account Based Marketing (ABM) campaigns, hosted events, industry tradeshows, webinars, PR and other programs to support regional quarterly sales pipeline and revenue goals
• Localise and adapt our library of content (eBooks, guides, webinars, tools, industry reports) for the APAC market
• Support the development and re-purposing of relevant marketing content in support of the Customer Success and Sales teams as required.

About your Skills:

• Creative Thinking:Generating innovative ideas for marketing campaigns and problem-solving.
• Branding: Developing and maintaining a strong brand identity and messaging.
• Organization and Time Management: Managing multiple projects, meeting deadlines, and prioritizing tasks effectively.
• Marketing Automation Tools: Familiarity with tools like HubSpot, Marketo, or Mailchimp for automating marketing tasks.
• CRM Systems: Basic understanding of Customer Relationship Management (CRM) systems like Salesforce is a plus.
• Graphic Design Tools: Basic skills in graphic design tools like Adobe Creative Suite or Canva for creating visual content are a plus but not required.

What you'll have:

• 2-4 years of B2B marketing experience in the APAC region (internships and volunteer work count!)
• Experience working in or with a high technology sales department or Saas B2B business environment, with a basic understanding of sales cycles
• A proactive approach, with the ability to take initiative and achieve consistent results
• Comfortable working with a distributed team across regions
• A high level of attention to detail, with experience managing projects and meeting deadlines
• Familiarity with event marketing, social media marketing, demand generation, paid marketing and basic analytics.
• Fluent in English; other language skills are highly desirable but not required

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

#LISG1 #LI-U

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [e-mail].

COURSERA IS A U.S. GOVERNMENT CONTRACTOR AND WE ARE REQUIRED TO INQUIRE ABOUT CONFLICTS BEFORE WE CAN RECRUIT CURRENT OR FORMER GOVERNMENT EMPLOYEES. IF THIS APPLIES TO YOU, WE REQUEST A LETTER FROM YOUR SUPERVISOR THAT THEY HAVE BEEN INFORMED ABOUT YOUR CONTACT WITH COURSERA (OR AS A FORMER EMPLOYEE, A LETTER STATING AN ETHICS OPINION WHICH IDENTIFIES ANY LIMITATIONS WHICH APPLY TO YOUR WORK IN THE PRIVATE SECTOR). THE LETTER SHOULD IDENTIFY ANY CONFLICTS OR POTENTIAL CONFLICTS, IF ANY EXIST.