APAC Growth Marketing Specialist — Events & ABM

Cousera Internal Rehire Job Board; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

Coursera is seeking a Marketing Specialist to join our APAC team in Melbourne. You will drive regional tactical marketing plans, ABM campaigns, events, webinars, and content localization to support pipeline and revenue goals.

You will collaborate with global marketing teams, work with Sales and Customer Success, and help grow our B2B SaaS footprint across the APAC market while maintaining brand standards and a data-driven focus.

Qualifications

• 2-4 years of B2B marketing experience in APAC.
• Experience in or with a high technology sales department or SaaS B2B environment.
• Fluent in English; other languages are highly desirable but not required.

Responsibilities

• Assist in executing event marketing and demand generation programs including ABM campaigns, hosted events, tradeshows, webinars, and PR to support regional pipeline and revenue goals.
• Localise and adapt content for the APAC market (eBooks, guides, webinars, tools, industry reports).
• Support development and repurposing of marketing content for Customer Success and Sales teams as required.

Skills

Creative Thinking

Branding

Organization

Time Management

Marketing Automation Tools

CRM Systems

Graphic Design Tools

Tools

HubSpot

Marketo

Mailchimp

Salesforce

Adobe Creative Suite

Canva

Job description

Coursera is seeking a Marketing Specialist to join our APAC team in Melbourne. You will drive regional tactical marketing plans, ABM campaigns, events, webinars, and content localization to support pipeline and revenue goals.

You will collaborate with global marketing teams, work with Sales and Customer Success, and help grow our B2B SaaS footprint across the APAC market while maintaining brand standards and a data-driven focus.