APAC Marketing Specialist — Events & Demand Gen

Coursera Sourcing; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Coursera is seeking a Marketing Specialist for our APAC team. You will execute regional tactical marketing plans to hit pipeline and revenue targets, leveraging ABM, events, webinars, and content programs. You’ll work with Head of Marketing APAC and global teams to ensure cohesive messaging and regional relevance.

You’ll localise content, support demand generation, and collaborate with Sales and Customer Success to maximise impact across the APAC region. Fluency in English is required.

Qualifications

• 2-4 years of B2B marketing experience in APAC region
• Experience with Marketing Automation and CRM platforms
• Strong content localisation and demand generation capabilities

Responsibilities

• Assist in executing event marketing and demand generation programs including ABM campaigns
• Localise and adapt content for the APAC market
• Support development and re-purposing of marketing content for Customer Success and Sales teams

Skills

Creative Thinking

Branding

Organization & Time Management

Marketing Automation Tools

CRM Systems

Graphic Design Tools

Tools

HubSpot

Marketo

Mailchimp

Salesforce

Adobe Creative Suite

Canva

Job description

Coursera is seeking a Marketing Specialist for our APAC team. You will execute regional tactical marketing plans to hit pipeline and revenue targets, leveraging ABM, events, webinars, and content programs. You’ll work with Head of Marketing APAC and global teams to ensure cohesive messaging and regional relevance.

You’ll localise content, support demand generation, and collaborate with Sales and Customer Success to maximise impact across the APAC region. Fluency in English is required.