APAC Growth Architect: Authority-Driven Campaigns

Cloudbeds; Melbourne; On-site; AUD 120,000 - 140,000; Full time

Benefits offered by this job

Employee share option grant

Growth opportunity

Melbourne-based role

Job summary

Cloudbeds APAC seeks an experienced Growth Marketing Manager in Melbourne to build an authority-led growth engine. You will own audience strategy, messaging and paid acquisition, while creating landing pages, nurture journeys and rigorous reporting for senior decision-makers.

The role centers on strategic execution, collaboration with commercial teams, and advancing CRM workflows. Expect cross-border exposure and travel as needed.

Qualifications

• Experience delivering B2B campaigns from strategy to execution.
• Strong paid search and digital advertising capability.
• Experience building landing pages and improving conversion.

Responsibilities

• Take the business’s first major authority-led campaign to market.
• Develop campaign positioning, messaging and audience strategy.
• Write advertisements, landing pages, emails and nurture content for a senior audience.
• Plan and manage paid search and digital placement activity.
• Build landing pages and improve website conversion.
• Create lead capture and nurture journeys.
• Segment audiences by market, seniority, behaviour and commercial relevance.
• Build pathways for engaged contacts into the organisation’s broader executive community.
• Work with commercial teams to identify qualified opportunities.
• Improve marketing automation and CRM workflows.
• Test new acquisition channels, audiences and campaign approaches.
• Track cost per lead, lead quality, conversion and influenced pipeline.
• Build reporting that clearly shows what is working and what needs to change.
• Use AI to develop and improve marketing assets while maintaining a high standard of quality.
• Identify when agency, creative or technical support is needed.
• Build a repeatable model that can support future campaigns, audiences and international markets.

Skills

Growth marketing

Campaign analytics

Paid search

Marketing automation

Copywriting

Lead qualification

AI in marketing

Audience segmentation

Education

Bachelor's degree

Tools

CRM systems

Landing page builders

Google Ads

Marketing automation platforms

Job description

Cloudbeds APAC seeks an experienced Growth Marketing Manager in Melbourne to build an authority-led growth engine. You will own audience strategy, messaging and paid acquisition, while creating landing pages, nurture journeys and rigorous reporting for senior decision-makers.

The role centers on strategic execution, collaboration with commercial teams, and advancing CRM workflows. Expect cross-border exposure and travel as needed.