APAC Growth Marketing Lead

Cloudbeds; Sydney; Remote; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first work environment

Home office stipend

Paid parental leave

Professional development opportunities

PTO in local labor compliance

Job summary

Cloudbeds is seeking a Campaign Manager to own APAC regional marketing strategy and multisector campaigns. You’ll drive awareness, engagement, and pipeline for Australia, New Zealand, and Thailand, coordinating with Sales, PMM, Content, Events, Partnerships, and Ops to deliver measurable programs.

You will regionalize global campaigns, manage local events, and build growth programs with partners. A remote, distributed setup lets you lead across time zones while maintaining local relevance.

Qualifications

• Experience in field marketing, integrated marketing, regional marketing, campaign marketing, or a similar B2B marketing role.

Responsibilities

• Own regional marketing strategy and execution for APAC, prioritizing programs and investment across key markets to support business goals and regional Sales priorities.
• Lead local and regional events from planning through execution, including objectives, audiences, budgets, promotion, registration, Sales coordination, onsite execution, follow-up, and measurement.
• Regionalize and amplify global campaigns, adapting product update webinars, content campaigns, research reports, and product-led initiatives to APAC audiences through the right messaging, channels, timing, and follow-up.
• Develop market-specific growth programs that build Cloudbeds' awareness and engage local hospitality communities through relevant channels, industry associations, partnerships, and ambassador programs.
• Contribute to the strategy and planning of global and marquee tradeshows across APAC, defining regional objectives, target audiences, activation, Sales alignment, and follow-up in partnership with the Events team.
• Collaborate cross-functionally to deliver connected programs, measure performance, and use insights to inform future marketing priorities and investment.

Skills

Regional marketing

Campaign management

Events management

Cross-functional collaboration

B2B SaaS marketing

AI in marketing

remote/distributed teams

English proficiency

Hospitality/Travel tech knowledge

APAC market experience

Tools

Salesforce

Pardot/Marketing Cloud

HubSpot

Marketo

Job description

Cloudbeds is seeking a Campaign Manager to own APAC regional marketing strategy and multisector campaigns. You’ll drive awareness, engagement, and pipeline for Australia, New Zealand, and Thailand, coordinating with Sales, PMM, Content, Events, Partnerships, and Ops to deliver measurable programs.

You will regionalize global campaigns, manage local events, and build growth programs with partners. A remote, distributed setup lets you lead across time zones while maintaining local relevance.