APAC Regional Growth Marketing Manager

Cloudbeds; Brisbane; Remote; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

PTO and parental leave

Home office stipend

Professional development

Disability accommodations

Job summary

Cloudbeds is hiring a Campaign Manager to own regional APAC marketing strategy and execution from a fully remote setup. You will drive multi-channel programs across Australia, NZ, and Thailand, aligning with Sales and global teams to grow awareness, pipeline, and audience reach.

You will regionalize global campaigns, lead events, and build market-specific growth programs with partner ecosystems, industry associations, and ambassador programs to strengthen Cloudbeds' hospitality footprint.

Qualifications

• Experience leading regional marketing programs across APAC, Australia and New Zealand.
• Proven ability to plan and execute multi-channel campaigns with measurable results.
• Strong collaboration with Sales, PMM, Content, Events and Partnerships teams.
• Comfort using AI as a planning/execution tool to scale output without losing strategy.

Responsibilities

• Own regional marketing strategy and execution for APAC, prioritizing programs and investment across key markets to support business goals and regional Sales priorities.
• Lead local and regional events from planning through execution, including objectives, audiences, budgets, promotion, registration, Sales coordination, onsite execution, follow-up, and measurement.
• Regionalize and amplify global campaigns, adapting product update webinars, content campaigns, research reports, and product-led initiatives to APAC audiences through the right messaging, channels, timing, and follow-up.
• Develop market-specific growth programs that build Cloudbeds' awareness and engage local hospitality communities through relevant channels, industry associations, partnerships, and ambassador programs.
• Contribute to the strategy and planning of global and marquee tradeshows across APAC, defining regional objectives, target audiences, activation, Sales alignment, and follow-up in partnership with the Events team.
• Collaborate cross-functionally to deliver connected programs, measure performance, and use insights to inform future marketing priorities and investment.

Skills

Regional marketing

Campaign management

B2B marketing

Event management

Cross-functional collaboration

AI in marketing

English fluency

Thai language (bonus)

Hospitality industry experience

SaaS marketing

Tools

Salesforce

Pardot/Marketing Cloud

HubSpot

Marketo

Job description

Cloudbeds is hiring a Campaign Manager to own regional APAC marketing strategy and execution from a fully remote setup. You will drive multi-channel programs across Australia, NZ, and Thailand, aligning with Sales and global teams to grow awareness, pipeline, and audience reach.

You will regionalize global campaigns, lead events, and build market-specific growth programs with partner ecosystems, industry associations, and ambassador programs to strengthen Cloudbeds' hospitality footprint.