APAC Ecommerce Growth Lead — Digital Strategy & CRO

Lovehoney Group; Brisbane; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work

Global bonus

Employee discount

Free parking

Learning & development

Employee Assistance Program

Job summary

Lovehoney Group, a global sexual wellbeing brand, seeks a Digital Marketing Manager to drive growth in Australia and the wider region. You’ll blend digital strategy, performance marketing, ecommerce, and commercial analysis to identify opportunities and turn them into action.

You’ll work with specialist teams to optimise acquisition, onsite experience, and conversion, using data to prioritise tests and investments while shaping the local market strategy.

Qualifications

• 5+ years' experience in digital marketing, performance marketing, growth marketing, ecommerce or a similar digital role.
• Hands-on understanding of paid search, paid social and affiliates.
• Proven results improving conversion rate or onsite performance with numbers.
• Experience with A/B testing and CRO tools.
• Experience using marketing and ecommerce data to improve performance and investment decisions.
• Understanding of the full digital customer journey from acquisition to onsite experience and conversion.
• Experience with ROAS/cROI and other performance metrics.
• Excellent stakeholder management and the ability to influence without authority.
• Ecommerce platform experience (SFCC, Shopify, Magento).

Responsibilities

• Drive digital growth strategy across acquisition, onsite experience, campaigns and conversions.
• Optimize channel performance with paid search, paid social, and affiliates; review ROAS weekly.
• Own conversion and onsite performance from landing page to checkout; prioritise tests.
• Connect marketing and ecommerce with cross-functional teams for a joined‑up journey.
• Turn data into action by monitoring traffic, conversion, AOV, CAC, margin.
• Support budgets and forecasting, tracking performance against plan.
• Understand local market and influence global strategy.
• Influence across teams to align priorities with commercial outcomes.

Skills

Digital marketing

Performance marketing

Growth marketing

A/B testing

Analytics

Stakeholder management

Forecasting

Ecommerce

Tools

SFCC

Shopify

Magento

Job description

Lovehoney Group, a global sexual wellbeing brand, seeks a Digital Marketing Manager to drive growth in Australia and the wider region. You’ll blend digital strategy, performance marketing, ecommerce, and commercial analysis to identify opportunities and turn them into action.

You’ll work with specialist teams to optimise acquisition, onsite experience, and conversion, using data to prioritise tests and investments while shaping the local market strategy.