Ecommerce Growth Manager - APAC

Lovehoney Group; Brisbane; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work

Global bonus

Employee discount

Free parking

Learning & development

Employee Assistance Program

Job summary

Lovehoney Group, a global sexual wellbeing brand, seeks a Digital Marketing Manager to drive growth in Australia and the wider region. You’ll blend digital strategy, performance marketing, ecommerce, and commercial analysis to identify opportunities and turn them into action.

You’ll work with specialist teams to optimise acquisition, onsite experience, and conversion, using data to prioritise tests and investments while shaping the local market strategy.

Qualifications

• 5+ years' experience in digital marketing, performance marketing, growth marketing, ecommerce or a similar digital role.
• Hands-on understanding of paid search, paid social and affiliates.
• Proven results improving conversion rate or onsite performance with numbers.
• Experience with A/B testing and CRO tools.
• Experience using marketing and ecommerce data to improve performance and investment decisions.
• Understanding of the full digital customer journey from acquisition to onsite experience and conversion.
• Experience with ROAS/cROI and other performance metrics.
• Excellent stakeholder management and the ability to influence without authority.
• Ecommerce platform experience (SFCC, Shopify, Magento).

Responsibilities

• Drive digital growth strategy across acquisition, onsite experience, campaigns and conversions.
• Optimize channel performance with paid search, paid social, and affiliates; review ROAS weekly.
• Own conversion and onsite performance from landing page to checkout; prioritise tests.
• Connect marketing and ecommerce with cross-functional teams for a joined‑up journey.
• Turn data into action by monitoring traffic, conversion, AOV, CAC, margin.
• Support budgets and forecasting, tracking performance against plan.
• Understand local market and influence global strategy.
• Influence across teams to align priorities with commercial outcomes.

Skills

Digital marketing

Performance marketing

Growth marketing

A/B testing

Analytics

Stakeholder management

Forecasting

Ecommerce

Tools

SFCC

Shopify

Magento

Job description

Drive digital marketing and ecommerce growth for a global consumer brand

Lovehoney Group is the world’s leading sexual wellbeing company, with a mission to elevate pleasure through innovative technology, data-driven thinking and fresh perspectives on intimacy.

With more than 800 people across 11 global offices, we are now looking for a Digital Marketing Manager to join our Local Markets Ecommerce team and help drive growth across Australia and the wider region.

This is a broad digital marketing role combining digital strategy, performance marketing, ecommerce and commercial analysis. You’ll use customer and performance data to identify growth opportunities and work with specialist teams to turn those opportunities into action.

You won’t necessarily be the person pressing every button. Instead, you’ll connect the bigger digital picture – understanding what’s driving performance, where we should invest and what needs to change to accelerate growth.

What you’ll do

• Drive digital growth strategy: Identify and prioritise opportunities across digital acquisition, onsite experience, campaigns, promotions, conversion and customer growth.

• Optimise channel performance: Work closely with Performance Marketing specialists across paid search, paid social, affiliates and other acquisition channels. Review performance weekly (ROAS/cROI,), recommend where to shift budget, LP optimisation and be clear on where platform-reported numbers can't be trusted.

• Own conversion and onsite performance: Own the funnel from landing page to checkout. Use GA4 and CRO tooling to find drop-off, work with CRO & Analytics to build and prioritise the test backlog, and back changes by commercial impact (conversion, AOV, margin).

• Connect marketing and ecommerce: Partner with Onsite & Trade, CRO & Analytics, Brand and Category teams to create a joined‑up customer journey from campaign through to conversion.

• Turn data into action: Monitor traffic, conversion, AOV, CAC, channel performance, revenue and margin to understand what's driving results and recommend what should happen next.

• Support budgets and forecasting: Help manage annual planning, marketing investment, budgets and forecasts, tracking performance against plan and identifying corrective actions.

• Understand the local market: Use customer behaviour, competitor activity, search trends and market insights to identify new growth opportunities and influence global strategy.

• Influence across teams: Bring specialist teams together around clear marketing priorities and commercial outcomes, using data and insight to influence without direct authority.

What you’ll bring

• 5+ years' experience in digital marketing, performance marketing, growth marketing, ecommerce or a similar digital role.

• Hands‑on understanding of paid search, paid social and affiliates, enough to audit an account and challenge a specialist's recommendation.

• Proven results improving conversion rate or onsite performance, with a specific example you can talk through in numbers.

• Experience with A/B testing and CRO tools, and the ability to prioritise tests by commercial impact.

• Experience using marketing and ecommerce data to improve performance and make investment decisions, including knowing where platform-reported numbers can't be trusted.

• Understanding of the full digital customer journey, from acquisition through to onsite experience and conversion.

• Experience with digital marketing budgets, forecasting and performance metrics such as ROAS/cROI, conversion, AOV and revenue.

• Strong analytical and commercial thinking, with the ability to turn data into clear actions.

• Excellent stakeholder management skills and the confidence to influence specialist teams without direct authority.

• Ecommerce platform experience (e.g. SFCC, Shopify, Magento).

• Curiosity about customers, competitors, digital trends and emerging technologies, including AI.

• Experience in consumer ecommerce, retail or another digitally led business would be highly valuable.

Are you a high‑performing Digital Marketing Executive ready for your next step? We’d also love to hear from ambitious candidates who have built strong digital marketing experience and are ready to take on broader ownership and influence.

What we offer

• Hybrid working, with 3 days per week in our Brisbane office.

• Global bonus opportunity based on individual and company performance.

• 50% global employee discount across Lovehoney products.

• Free onsite parking.

• A down to earth, high‑performing and fun team.

• Exposure to a global ecommerce business and international market teams.

• Genuine opportunity to influence digital strategy and market growth.

• Learning and development opportunities.

• Employee Assistance Programme.

Our interview process

• CV review
• Introductory conversation with Talent Acquisition
• Hiring Manager interview
• Final interview with the hiring team

At Lovehoney Group, we are an equal opportunities employer. Every qualified person will be evaluated according to their skills and experience, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

If you require accommodations during the interview process, please let your Talent Acquisition Specialist know.

We may use AI tools to support CV review and interview note‑taking. You can opt out of recording or AI‑assisted notes at any stage and this will not affect your application.