Growth-Focused Digital Marketing Manager – ANZ

MARS Recruitment; Melbourne; Presencial; AUD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Digital Marketing Manager role in Australia & New Zealand leads strategy across paid media, SEO, eCommerce and marketplaces for ANZ. You’ll partner with internal teams and agencies to drive customer acquisition, conversion and ROAS.

Ideal candidates bring 8+ years in retail or consumer brands, hands-on PPC/SEO, and proven budgets ownership. You’ll balance strategic thinking with hands-on execution to deliver measurable growth.

Formación

• 8+ years in digital marketing in retail, consumer brands or a digital agency
• Strong paid search, paid social, SEO and eCommerce experience
• Ability to manage large digital budgets and deliver measurable results
• Hands-on with Google Ads, Meta Ads Manager, GA4 and GSC
• Proven SEO strategies delivering organic growth
• Experience with DTC, B2B or marketplace channels incl. Amazon
• Full-funnel marketing understanding with ROAS, CPA, MER focus
• Comfort working with agencies and senior stakeholders

Responsabilidades

• Developing and executing digital marketing strategies focused on customer acquisition, conversion and ROI
• Owning paid media performance across Google and Meta; managing agency partners, budgets and key metrics including ROAS, CPA and MER
• Leading the ANZ SEO strategy across technical SEO, on-page optimisation and content to drive organic growth
• Driving digital growth across DTC, B2B and marketplace channels, including Amazon
• Analysing campaign and website performance through GA4 and other analytics platforms to identify opportunities for improvement
• Partnering with Marketing and eCommerce teams to deliver integrated campaigns across paid media, CRM, social and digital channels
• Managing digital marketing budgets, forecasts and performance reporting
• Working with internal stakeholders and external partners to improve website experience, conversion and customer engagement

Conocimientos

Paid media

SEO

eCommerce

Analytics

Budget management

Stakeholder management

Agency management

Herramientas

GA4

Google Ads

Meta Ads Manager

Google Search Console

Klaviyo

Descripción del empleo

Digital Marketing Manager role in Australia & New Zealand leads strategy across paid media, SEO, eCommerce and marketplaces for ANZ. You’ll partner with internal teams and agencies to drive customer acquisition, conversion and ROAS.

Ideal candidates bring 8+ years in retail or consumer brands, hands-on PPC/SEO, and proven budgets ownership. You’ll balance strategic thinking with hands-on execution to deliver measurable growth.