APAC Ecommerce & Customer Journey Lead

Lynked Solutions Pty Ltd.; Melbourne; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work arrangement (3 days in, 2@

Job summary

Corpay in Melbourne is seeking an Ecommerce & Customer Journey Manager to drive web and ecommerce optimization within a hybrid work model. You will partner with Marketing, Sales, Product and IT to enhance the customer journey and adoption across regional platforms.

The role requires 5–7+ years in web/ecommerce, a strong grasp of B2B buying behaviours, CMS/ecommerce experience, and a data-driven approach to improvements, including AI-enabled features where applicable.

Qualifications

• 5-7+ years' experience in web, ecommerce, marketing or customer journey optimization, ideally in a B2B environment.
• Strong understanding of B2B online buying behaviour and conversion drivers.
• Experience with CMS and ecommerce platforms.
• Knowledge of UX, CRO and digital analytics.
• Experience with SEO, paid media landing pages, or UX research.
• Ability to turn data into actionable insights.
• Experience coordinating ecommerce projects with developers, agencies, regional or central teams.
• Cross-functional collaboration across Marketing, Sales, Product, IT and central teams.
• Interest in emerging ecommerce and AI technologies.

Responsibilities

• Optimize the web and ecommerce platform.
• Improve end-to-end customer journey from discovery through validation and conversion to purchase or self-service.
• Identify friction points and opportunities to improve UX, conversion and ecommerce performance.
• Ensure customers can progress towards purchase or self-service across the digital journey.
• Translate customer behaviour and analytics into practical improvements.
• Implement CRO, testing and optimisation initiatives within the regional framework.
• Work closely with Content Manager to align content, SEO/GEO and journey improvements.
• Apply understanding of B2B online buying behaviour to reduce abandonment.
• Build regular performance reporting and communicate insights to stakeholders.

Skills

B2B buying behaviour

CMS & Ecommerce platforms

UX, CRO & digital analytics

SEO & paid media

Data-driven insights

Cross-functional collaboration

AI in ecommerce

Payments knowledge

Project coordination

Customer journey optimization

Tools

CMS platforms

Analytics tools

Job description

Corpay in Melbourne is seeking an Ecommerce & Customer Journey Manager to drive web and ecommerce optimization within a hybrid work model. You will partner with Marketing, Sales, Product and IT to enhance the customer journey and adoption across regional platforms.

The role requires 5–7+ years in web/ecommerce, a strong grasp of B2B buying behaviours, CMS/ecommerce experience, and a data-driven approach to improvements, including AI-enabled features where applicable.