AI-Driven Enterprise Demand Gen Lead

Dovetail; Sydney; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Equity

In-person Sydney HQ

Four weeks leave

Wellbeing benefits

L&D allowance

Job summary

Dovetail, Sydney HQ, seeks a senior Demand Generation Lead to partner across marketing, product, sales, and customer success. You will own targeted enterprise demand programs, from audience and offers to campaigns, follow-up, and reporting.

This is a senior individual contributor role for a builder who sets direction and runs programs. This is a full-time, in-person-first role (4 days/week) based at our Surry Hills HQ, with a focus on turning product stories and customer proof into qualified

Qualifications

• High creative and commercial bar; can tell what will earn a senior buyer’s attention.
• Hands-on with AI tools and workflows; view AI as a system to operate, not a button.
• Own the demand generation stack end to end; partner with Engineering/Revenue Ops for internal tools.
• Experience in B2B SaaS demand generation, ABM, or growth with strong pipeline ownership.
• Strong ABM fundamentals: account selection, intent signals, personalization, and orchestration with Sales.
• Audit the funnel, write briefs, launch programs, and read results hands-on.
• Understand funnel economics and measure success via pipeline and revenue.
• Collaborate across Sales, CS, Product Marketing, Data, Web, Growth.
• Bias to action; prefer launching, learning from real behavior, and iterating.

Responsibilities

• Own the enterprise demand plan with audiences, segments, offers, calendar, targets and budget.
• Build integrated campaigns across paid, web, email, events, and sales outreach.
• Run ABM programs with Sales to select accounts and map buying groups.
• Create expansion demand with Sales and Customer Success in existing enterprise customers.
• Work inside the sales motion; contribute to pipeline reviews and account planning.
• Build, measure, and scale an AI-powered demand engine and collaborate with Tech and Revenue Ops.

Skills

Taste

AI fluency

Systems builder

Enterprise pipeline

ABM fundamentals

Hands-on

Commercial fluency

Cross-functional

Bias to action

Job description

Dovetail, Sydney HQ, seeks a senior Demand Generation Lead to partner across marketing, product, sales, and customer success. You will own targeted enterprise demand programs, from audience and offers to campaigns, follow-up, and reporting.

This is a senior individual contributor role for a builder who sets direction and runs programs. This is a full-time, in-person-first role (4 days/week) based at our Surry Hills HQ, with a focus on turning product stories and customer proof into qualified