Senior Growth Marketer – Paid Acquisition & Lifecycle

Dovetail; Sydney; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Equity for everyone

In-office 4 days a week (Surry Hills)

Flexible work arrangements

Job summary

Dovetail is hiring a Growth Marketer to own paid acquisition and email lifecycle in a senior IC role. Based in our Surry Hills HQ, this in-person-first position emphasizes setting strategy, building scalable campaigns, and turning insights into repeatable growth systems across Google Ads, LinkedIn, email, and landing pages.

You'll partner with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Ops to drive pipeline and ARR. Equity is offered and flexibility exists around remote work.

Qualifications

• Experience in growth or performance marketing, ideally in B2B SaaS.
• Experience building segmented B2B journeys across nurture, campaign follow-up, re-engagement, and behavioral triggers.
• Track record managing meaningful budgets and improving pipeline/revenue.
• Hands-on with AI tools such as Claude or ChatGPT.
• Comfort owning the paid and lifecycle stack end to end, including campaign taxonomy and tracking.
• Strong ability to interrogate funnel data and attribution.
• Creative judgment on messaging, hooks, and landing pages.
• Hands-on auditing the account, audience, creative, and landing pages.
• Strong cross-functional collaboration across Demand Gen, Product Marketing, Creative, Web, Rev Ops, Data, Sales, and Engineering.
• Bias to action: launch tests, learn, and improve the system.

Responsibilities

• Own paid acquisition: set strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and emerging channels.
• Run campaigns hands-on: build and optimize structures, bids, audiences, exclusions, copy, and landing pages.
• Own email and lifecycle marketing: build journeys from signal to qualified opportunity; segmentation, testing, deliverability, measurement.
• Turn performance into better creative: partner with Creative and Product Marketing to close the feedback loop.
• Improve post-click journey: ship landing pages, forms, and conversion experiments.
• Build a high-velocity testing practice: set hypotheses, test channels, audience, creative, and landing pages.
• Connect spend to pipeline: build tracking, attribution, dashboards, and feedback loops.
• Build an AI-powered growth system: design workflows, prompts, and tooling; automate where possible.

Skills

Paid acquisition depth

Email & lifecycle depth

Commercial ownership

AI fluency as craft

Systems & tooling builder

Strong analytical judgment

Creative taste

Hands-on in the weeds

Cross-functional collaboration

Bias to action

Tools

Google Analytics

Segment

HubSpot

Salesforce

SQL

Job description

Dovetail is hiring a Growth Marketer to own paid acquisition and email lifecycle in a senior IC role. Based in our Surry Hills HQ, this in-person-first position emphasizes setting strategy, building scalable campaigns, and turning insights into repeatable growth systems across Google Ads, LinkedIn, email, and landing pages.

You'll partner with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Ops to drive pipeline and ARR. Equity is offered and flexibility exists around remote work.