AI-Driven Enterprise Demand Gen Lead

Matchbox; Sydney; Hybrid; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Equity for everyone

Flexible remote setup

L&D allowance

Wellness benefits

Parental leave

Job summary

Dovetail, a leading Customer Intelligence Platform, seeks a Demand Generation Lead to own enterprise demand, oversee integrated campaigns, and partner with Sales, Product, and Revenue Operations to drive qualified pipeline. This senior IC role prioritizes AI-driven programs and measurable outcomes.

The role is in Sydney with an in-office-first setup (4 days onsite). You will build expansion opportunities, run ABM initiatives, and collaborate across Marketing, Sales, Customer Success, and

Qualifications

• Experience in B2B SaaS demand generation and enterprise pipeline

Responsibilities

• Own enterprise demand plan and budget across audiences and segments.
• Build integrated campaigns across paid media, web, email, events, and sales outreach.
• Run ABM programs with Sales to select accounts and map buying groups.
• Create expansion demand with Customer Success to reach new teams and executives.
• Work with Sales to align follow-up plans and improve targeting based on deal feedback.
• Build and scale an AI-powered demand engine with Engineering and RevOps.

Skills

AI fluency

ABM fundamentals

Pipeline ownership

Cross-functional collab

Account-based marketing

Campaign management

Tools

Claude

ChatGPT

Job description

Dovetail, a leading Customer Intelligence Platform, seeks a Demand Generation Lead to own enterprise demand, oversee integrated campaigns, and partner with Sales, Product, and Revenue Operations to drive qualified pipeline. This senior IC role prioritizes AI-driven programs and measurable outcomes.

The role is in Sydney with an in-office-first setup (4 days onsite). You will build expansion opportunities, run ABM initiatives, and collaborate across Marketing, Sales, Customer Success, and